Senior Creative Strategist, Growth

This role asks for someone who can take ad ideas from first concept all the way to finished video, then keep improving them based on how they perform on paid social, streaming and other channels. A strong candidate brings several years of hands on performance creative work, sharp visual judgment, and the ability to edit video quickly without losing polish. The job also involves writing briefs and directing outside agencies and production partners, so comfort coordinating other people's work matters as much as personal craft.

How it fits the AI era
AI speeds up the drafting, scripting, editing and asset generation parts of ad production, which means more variations can be tested in less time. What stays human is taste, the judgment about which hook or angle will land, and the storytelling that makes a dry topic like car ownership feel worth caring about. The role sits where those two sides meet, using tools to move faster while keeping brand quality high.

How it builds AI experience
Working here means using generative tools daily for ideation, scripting, editing and asset creation, and learning how to fold them into a repeatable creative system alongside media and growth teams. A candidate can build that experience by experimenting with these tools on real ad projects and showing how they shortened production time or widened the range of creative tested. Familiarity with how a consumer app markets itself across paid channels would strengthen the fit.

Worth showing

Performance ad creative portfolio

Generative AI tool use

This is our own read, written from the employer's posting and the company's Spotlight. The employer's posting is the source of truth for the role.

About Jerry
A free app that uses AI to shop car insurance across 100+ insurers, per the company, and manage the rest of car ownership, maintenance, recalls and refinancing, in one place.

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