Product Marketing Manager

Responsibilities Develop and own integrated marketing strategies across acquisition, retention, and brand
Lead end-to-end campaign execution across Web3-native and performance channels
Define positioning and messaging for new product features and market segments
Set, track, and report on marketing KPIs including DAUs, installs, and retention rates
Own budget allocation with a focus on efficiency and ROI
Drive community engagement strategies across Discord, Telegram, and X
Identify and activate credible KOL and influencer partnerships
Collaborate with BD and ecosystem partners on co-marketing campaigns
Work with Product teams to shape go-to-market plans for new features and chain integrations
Requirements 3-5 years of marketing experience, with at least 1 year in a crypto, DeFi, or Web3 company
Demonstrable track record of owning and scaling multi-channel campaigns
Experience in a generalist or "full-stack" marketing role
Active on-chain user with a deep understanding of the Web3 ecosystem
Proficiency in Dune, Nansen, Amplitude, and mobile attribution tools (AppsFlyer, Adjust, or Branch)
Preferred Qualifications Bilingual in English and Mandarin
Experience marketing a self-custody wallet or non-custodial product
Prior work at a top-tier exchange or DeFi protocol
Experience running global marketing campaigns
About the Company Trust Wallet is the leading non-custodial cryptocurrency wallet, trusted by over 200 million people worldwide to securely manage and grow their digital assets. Its mission is to be a trusted personal companion helping users safely navigate Web3 and the on-chain economy.

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