Vice President, Global Marketing
About the Company
Top provider of a data analytics software platform
Industry
Internet
Type
Privately Held, Private Equity-backed
Founded
2000
Employees
51-200
Categories
- SAAS
- Enterprise
- B2B
- Information Technology & Services
- Consulting & Professional Services
- Technology
Specialties
- data extraction
- classification
- content standardization
- advanced rendering
- redaction
- cad
- ecm integration
- content intelligence
- contract analytics
- unstructured data
- and digital transformation
- digital transformation
- financial process automation
- accounts payable automation
- optical character recognition (ocr)
- text recognition
- robotic process automation (rpa)
- business process management (bpm)
- artificial intelligence (ai)
- machine learning (ml)
- conversion to pdf
- content management system
- business intelligence
- big data
- business analytics
- document transformation
- data governance
- data migration
- document processing
- data privacy
- process automation
- convert documents to pdf
- software integration
- and data privacy
Business Classifications
- SAAS
- Enterprise
- B2B
About the Role
The Company is seeking a VP, Global Marketing to spearhead marketing efforts in North America and Europe. The successful candidate will be responsible for owning the marketing-sourced pipeline for insurance, as well as retention and expansion targets for the installed base. This role demands a leader who is both quantitative and data-driven, with a proven track record in B2B software marketing, particularly in the insurance technology sector. The VP will be tasked with leading the brand through a global transition, building a demand engine, and running an AI-powered marketing function. Creative energy and the ability to bring distinctive ideas to campaigns are essential, as is experience in field and event-led demand generation.
Applicants must have a minimum of 10 years' experience in B2B software marketing, with at least 5 years in a leadership role, and a strong background in insurance technology. The role requires a hands-on approach to AI tools and a portfolio of creative work that has effectively generated pipeline. The ideal candidate will have experience in marketing across North America and Europe, and a preference will be given to those who have scaled marketing at a growth-stage company and have PE-backed experience. The VP will also be expected to have a deep understanding of the product, customers, and the marketing funnel, and to deliver a comprehensive marketing plan within the first 90 days.
Hiring Manager Title
Chief Commercial Officer
Functions
- Marketing