Google Ads & Local Services Ads (LSA) Specialist
The company is a results-driven digital marketing agency based in Omaha, Nebraska, that helps home service businesses generate more leads, attract qualified customers, and grow their revenue. It works with roofing companies, HVAC contractors, plumbers, remodelers, and other home service businesses to maximize their visibility on Google and turn it into measurable business opportunities. Its approach focuses on qualified leads, efficient ad spend, and customer acquisition.
About the Role
We’re looking for a hands‑on Google Ads & Local Services Ads (LSA) Specialist to build, launch, and optimize campaigns for multiple home service clients. A major part of the role is setting up LSA accounts, getting them through Google’s verification and screening, solving account issues with Google Support, and keeping lead flow consistent. This is an execution‑focused, internal‑facing role for someone who gets into the accounts and does the work, not someone who oversees others managing campaigns.
Responsabilities
Set up, launch, and optimize Google LSA accounts from start to finish
Troubleshoot verification delays, suspensions, and performance issues, and work with Google Support until they are resolved
Create, manage, and optimize Google Search, Performance Max, and Display campaigns
Conduct keyword research, build campaign structures, and write conversion‑focused ad copy
Manage client budgets of $2,000–$5,000 per month and prevent wasted spend
Listen to recorded lead calls, classify lead quality, and submit LSA disputes when eligible
Track and optimize CPL, qualified lead volume, and CAC
Prepare weekly internal updates, monthly performance reports, and Looker Studio dashboards
Work closely with the Head of Google Division and the internal account management team
Requirements
Extensive hands‑on experience with Google Local Services Ads (mandatory)
Proven experience setting up LSA accounts and navigating Google’s verification and screening (licensing, insurance, background checks)
Experience managing Google Ads campaigns for home service businesses (roofing, HVAC, plumbing, remodeling, electrical, or similar)
Strong knowledge of Google Search campaigns, bidding strategies, keywords, and negative keywords
Experience working directly with Google Support to resolve account issues
Experience reviewing recorded calls and evaluating lead quality
Solid understanding of conversion tracking, GA4, and Google Tag Manager
Strong analytical skills (CPL, qualified lead volume, CAC)
Ability to manage multiple accounts independently with strong attention to detail
Nice to have: Google Ads Editor, Performance Max, Display/remarketing, GoHighLevel, Looker Studio, call tracking
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Valeria Aguerri is hiring: Google Ads & Local Services Ads (LSA) Specialist in N
Valeria Aguerri · New York, NY, USA ·
- Pay:
- $2,000–$5,000 per month
- Job type:
- Full Time