Marketing Director

Company Description Paul Mclean Banter Entertainment LLC is an independent media and entertainment company that provides broadcasting and distribution services to audiences worldwide. The company focuses on securing and managing media rights and licensing deals to deliver diverse content across multiple platforms. By working closely with content creators and distribution partners, Paul Mclean Banter Entertainment LLC aims to expand its global reach and strengthen its brand presence in the M&E industry. Prospective team members will join a growing organization that values innovation, strategic thinking, and collaborative partnerships.
Role Description This is a full-time, hybrid Marketing Director role based in the Washington DC–Baltimore Area, with flexibility for partial work from home. The Marketing Director will develop and execute comprehensive marketing strategies to promote the company’s media and entertainment offerings, including broadcast and distribution services. Day-to-day responsibilities include overseeing market planning, leading marketing campaigns, managing the marketing budget, and coordinating with sales and distribution teams to drive audience growth and revenue. The role involves conducting market research, analysing performance data, refining brand positioning, and identifying new opportunities for media rights and licensing deals. The Marketing Director will also mentor marketing staff, collaborate with external agencies, and ensure consistent, on‑brand communication across all channels.
Qualifications Strong marketing strategy and execution skills, including Marketing and Marketing Management.
Ability to design and implement Market Planning initiatives to support business objectives.
Experience in Market Research, with the ability to interpret data and apply insights to campaigns.
Demonstrated competency in Sales collaboration, aligning marketing efforts with revenue goals.
Proven leadership experience in marketing roles, preferably within media, entertainment, or related industries.
Excellent written and verbal communication skills, with strong presentation and stakeholder management abilities.
Proficiency with digital marketing tools, analytics platforms, and CRM or marketing automation systems.
Bachelor’s degree in Marketing, Business, Communications, or a related field; advanced degree is a plus.
Ability to work effectively in a hybrid environment, manage multiple projects, and meet deadlines.

#J-18808-Ljbffr