Director of Marketing & Brand Strategy
Location: Oakdale, California
Compensation: $170,000–$195,000 annually
Employment Type: Full-Time
Position Overview
Talent Group is partnering with an established, privately held consumer packaged goods company to identify an experienced Director of Marketing & Brand Strategy.
Reporting directly to the President & CEO, this executive leadership position will be responsible for developing and executing comprehensive marketing strategies that strengthen brand positioning, accelerate market growth, and support long-term business objectives.
The ideal candidate will bring a strong background in Consumer Packaged Goods (CPG), brand strategy, and external agency management, with demonstrated success translating marketing initiatives into measurable business results.
This opportunity requires a strategic, commercially minded leader who is equally comfortable developing high-level marketing strategies and overseeing hands-on execution.
Key Responsibilities
Marketing & Brand Strategy
- Develop and execute an integrated marketing strategy aligned with company objectives, revenue growth, and market expansion.
- Lead brand positioning, messaging, storytelling, packaging, and overall brand identity.
- Identify emerging consumer trends, competitive opportunities, and market insights to strengthen brand relevance and differentiation.
- Establish measurable marketing objectives, performance indicators, and strategies to maximize return on investment.
Consumer Packaged Goods (CPG) & Product Marketing
- Apply CPG industry expertise to drive brand awareness, consumer engagement, product positioning, and market growth.
- Partner closely with Sales and Product Development to support product innovation, launches, and go-to-market strategies.
- Leverage consumer insights, market research, and competitive analysis to guide marketing decisions.
- Develop strategies that strengthen product visibility, customer acquisition, and long-term brand loyalty.
Agency & Vendor Management
- Lead and manage relationships with external marketing agencies, creative partners, digital agencies, and other strategic vendors.
- Oversee agency performance, project deliverables, budgets, timelines, and overall marketing effectiveness.
- Ensure external partners execute consistently with brand standards, business objectives, and marketing priorities.
- Evaluate agency partnerships and optimize resources to deliver measurable results and strong ROI.
Digital Marketing & Business Growth
- Oversee digital marketing, e-commerce, social media, email marketing, content development, and integrated campaigns.
- Collaborate with Sales leadership to develop demand-generation strategies and identify new revenue opportunities.
- Monitor marketing analytics, campaign performance, consumer engagement, and conversion metrics.
- Identify opportunities to expand market presence and strengthen competitive positioning.
Leadership & Cross-Functional Collaboration
- Lead, mentor, and develop the marketing function, establishing clear priorities, accountability, and performance expectations.
- Collaborate directly with executive leadership to align marketing initiatives with broader business strategies.
- Manage departmental budgets, marketing investments, and resource allocation.
- Present marketing strategies, performance results, and growth opportunities to senior leadership.
Required Qualifications
- 10–15 years of progressive marketing experience, including significant leadership responsibility.
- Demonstrated experience within the Consumer Packaged Goods (CPG) industry, preferably food, beverage, or related consumer products.
- Proven experience managing external marketing agencies, including creative, digital, branding, and advertising partners.
- Strong background in brand development, consumer marketing, product positioning, and multi-channel campaign execution.
- Experience supporting product launches, packaging strategies, and go-to-market initiatives.
- Demonstrated ability to manage marketing budgets, evaluate campaign effectiveness, and deliver measurable ROI.
- Strong understanding of digital marketing, e-commerce, consumer insights, and marketing analytics.
- Exceptional communication, strategic planning, and cross-functional leadership skills.
- Ability to balance strategic vision with tactical execution in a dynamic business environment.
Compensation & Benefits
Annual Base Salary: $170,000–$195,000
The company offers a competitive compensation and benefits package, including:
- Medical and dental coverage
- 401(k) with company match and discretionary employer contribution
- Immediate 401(k) vesting
- Paid vacation
- 11 paid holidays
The Opportunity
This is an exceptional opportunity for an accomplished CPG marketing leader to work directly with executive leadership and play an instrumental role in shaping the future of an established consumer products organization.
The successful candidate will have the opportunity to influence brand strategy, lead innovative marketing initiatives, strengthen agency partnerships, and drive measurable business growth.
Talent Group is conducting this confidential executive search on behalf of our client. All candidate inquiries and information will be handled with discretion.