Required Skills & Experience
-Bachelor’s degree and at least 7 years of progressively responsible professional experience in marketing, communications, enrollment marketing, recruitment marketing, public relations, or a related field.
-3+ years of experience working within higher education marketing, enrollment management, admissions, or a related university environment
-Demonstrated experience developing and implementing strategic marketing or communication plans that support organizational objectives.
-Demonstrated knowledge of digital marketing, multi-channel communications, CRM-supported communications, and data-informed decision making.
-Supervisory experience, including coaching, mentoring, and evaluating professional staff.
Nice to Have Skills & Experience
-Supervisory experience, including coaching, mentoring, and evaluating professional staff.
Job Description
The Director of Enrollment Communications serves as a senior strategic leader and subject matter expert within University Communications’ Brand Marketing team, overseeing a dedicated enrollment marketing vertical that supports institutional recruitment, enrollment, and student-centered communication priorities. This position works closely with Enrollment Management senior leaders and key campus partners, including Undergraduate Admissions, Financial Aid, the Registrar’s Office, the Graduate School, and the Cashier’s Office, to understand their needs and to ensure Enrollment Management priorities are represented within strategic marketing plans at the university level.
The Director oversees enrollment marketing campaigns, communication planning, website strategy, CRM communication content, and enrollment-related marketing operations. The Director leads a team of marketing professionals and serves as a strategic consultant to campus partners on enrollment communications, recruitment marketing, onboarding communications, and messaging specific to enrollment management functions.
Percentage of Time 30%
Key Responsibility
Enrollment Management Partnership & Advocacy
Essential Tasks
Serve as the primary marketing liaison to Enrollment Management leadership and key campus partners including Admissions, Financial Aid, the Registrar, Graduate School, Cashiers Office, and related units.
Understand institutional enrollment goals and translate complex enrollment policies, processes, and priorities into actionable marketing initiatives and communication plans.
Advise Enrollment Management leadership on marketing best practices and trends as they relate to key audiences.
Represent and advocate for the needs, expectations, and perceptions of prospective students and families in institutional messaging, brand positioning, and marketing decision making.
Provide expert input on university-wide messages and campaigns from an enrollment perspective.
Represent and advocate for the needs, expectations, and perceptions of prospective students and families in institutional messaging, brand positioning, and marketing decision making.
Provide expert input on university-wide messages and campaigns from an enrollment perspective.
Percentage of Time 30%
Key Responsibility
Enrollment Communications Marketing & Campaign Strategy
Essential Tasks
Directly develop and manage enrollment marketing campaigns, communication plans, messaging strategies, and recruitment initiatives.
Lead audience segmentation, communication planning, and channel strategy for prospective and enrolled student populations.
Collaborate with creative, web, advertising, content, and social media teams to coordinate campaign execution.
Review and approve enrollment-focused marketing assets and communications to ensure accuracy, effectiveness, and alignment with institutional goals
Percentage of Time 15%
Key Responsibility
CRM Communications, Digital Engagement, & Marketing Operations
Essential Tasks
Provide strategic and operational oversight for enrollment communication systems, digital engagement tactics, and related marketing infrastructure.
Oversee enrollment communication strategy across CRM, email, text messaging, portals, websites, and other student-facing communication channels.
Partner with technical and operational staff to support communication workflows, automation, campaign deployment, and audience management.
Lead communication calendar planning and coordination across enrollment-related departments.
Identify opportunities to improve communication effectiveness through testing, optimization, process improvements, and emerging technologies.
Percentage of Time 15%
Key Responsibility
Team Leadership & Operational Management
Essential Tasks
Lead the enrollment communications team and manage resources, processes, and operations necessary to support enrollment marketing priorities.
Supervise, mentor, and develop professional staff responsible for enrollment communication planning, CRM operations, and project execution.
Establish operational priorities, workflows, service standards, and project management practices to support efficient execution.
Manage enrollment-related marketing budgets, vendor relationships, contracts, and production resources.
Foster a culture of accountability, collaboration, innovation, and continuous improvement.
Percentage of Time 10%
Key Responsibility
Performance Measurement & Insight Development
Essential Tasks
Ensure enrollment marketing decisions are informed by data, audience insights, and enrollment outcomes
Monitor enrollment funnel trends, campaign performance, and marketing metrics to identify growth opportunities and improve effectiveness.
Research emerging communication channels, technologies, and best practices and implement recommendations as appropriate.
Serve as a campus resource and subject matter expert for student communications and enrollment marketing.