Product marketing manager for mobile apps

Описание: More than 30,000 subscription apps run on Adapty: $5B in revenue tracked, 4B users served, 80B API calls a month. That’s one of the richest datasets in the app economy. Our mission is simple: make apps rich. We are a team of 210+ passionate, product-driven people who love solving big challenges. Backed by top investors like 500 Startups and Surface Ventures, we are building one of mobile’s fastest-growing SaaS companies and aiming for number one worldwide.
Задачи: Own the Builder’s positioning: find the hooks that win with the people who run onboarding and paywalls, test them in market, hand the winners to the website team.
Build and run the funnel to a lead: ABM on our target list, paid, webinars, events, lead magnets.
Run every campaign as a bet: a hypothesis and a lead target before launch, a result after.
Ship every Builder release with a GTM package: messaging, launch comms, product page input, sales enablement.
Build the middle of the funnel: comparison and migration pages, case studies, proof.
Review the funnel weekly with SDR and make sure leads get worked.
Set the quarterly plan and weekly priorities for the content marketer and designer.
Требования: 4+ years in B2B SaaS product or growth marketing, with a lead or pipeline target you owned You’ve repositioned a product or a segment and can show what moved You know conversion at every stage of your funnel and which channel brings the right accounts You’ve run account-based campaigns together with SDR or Sales You write the copy yourself: landing pages, ads, emails You use AI across your work: research, copy, analysis Strong written English Будет плюсом: Mobile apps, subscriptions, ad tech, MMP or dev tools background; You know paywalls, onboarding and A/B testing from the inside; You’ve positioned a product against a well-known competitor; You’ve led a small team or contractors; Hands-on with HubSpot, LinkedIn Ads, or Google Ads.
Условия: Strong product with industry-best metrics. Adapty is among the top 5% fastest-growing SaaS companies. Exceptional compensation directly tied to your results. Direct communication and ownership. No bureaucracy, no politics, just impact.
Flexible remote work.
Join us from anywhere or work onsite in our Belgrade or London offices.
Professional support.
Language learning, sports, health insurance, laptop coverage, and more.

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