Head of Marketing

We're looking for our first Head of Marketing to build Xident's brand and drive demand. You'll own positioning, content, SEO, and paid acquisition — establishing us as the leader in privacy-first identity verification for the "Verify Once" era.

Xident is building the future of digital identity verification. Our platform enables businesses to verify users' ages and identities in seconds, while respecting privacy through our unique "Verify Once, Access Everywhere" model.

Founded in 2023, we've already processed over 10M+ verifications processed and serve 500+ businesses. We're a remote-first company with team members across 12 countries.

Our mission is simple: To make identity verification seamless, private, and accessible for everyone. We believe privacy and convenience shouldn't be mutually exclusive, and we're proving it every day.

25+

Team members

500+ businesses

Customers

12

Countries

What You'll Do

Define brand positioning and messaging around our "Verify Once, Access Everywhere" value proposition

Build and execute content marketing, SEO, and developer-focused thought leadership

Launch and optimize paid acquisition channels targeting B2B decision-makers in regulated industries

Create sales enablement materials and competitive intelligence against legacy KYC providers

Manage marketing budget and report on ROI across channels

Build the marketing team as we scale from content to demand generation

What We're Looking For

7+ years of B2B marketing experience with 3+ years in leadership

Track record of building marketing at early-stage startups from zero

Experience marketing developer tools, API products, or compliance solutions

Strong content creation and storytelling abilities

Data-driven approach with proficiency in marketing analytics

Hands‑on executor who can build before hiring a team

Nice to Have

Background in identity, security, or compliance marketing

Experience with developer marketing and product‑led growth strategies

Understanding of regulated industries (gaming, adult content, alcohol, fintech)

Our Hiring Process
We respect your time and aim to complete the entire process within 2-3 weeks. Here's what to expect:

Application Review
3-5 days

Our team reviews your application within 5 business days. We look for relevant experience, passion for our mission, and alignment with our values.

Initial Call
30 minutes

A 30-minute video call with our recruiting team to learn about your background, discuss the role, and answer your questions about Xident.

Technical Assessment
1-2 hours

Role‑specific assessment—this might be a coding challenge, portfolio review, case study, or technical discussion depending on the position.

Team Interviews
2-3 hours

Meet with 3-4 team members including your potential manager and cross‑functional partners. We assess technical skills, collaboration, and culture fit.

Final Interview
45 minutes

A conversation with a company leader to discuss your career goals, our vision, and ensure mutual fit. This is also your chance to ask strategic questions.

Offer
24-48 hours

If it's a match, we move quickly. Expect a competitive offer within 48 hours of your final interview, with clear details on compensation and equity.

Our Values
Privacy by Design
We iterate quickly, gather feedback, and improve continuously.

Ownership Mentality
Everyone owns their domain end-to-end. No finger-pointing, just solutions.

Transparent by Default
We're happy to answer any questions before you apply. Reach out to our team anytime.

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