Paid Media Strategist

Demonstrate x DDW is seeking a Media Strategist to join our growing paid media team. This position will be responsible for media strategy, planning, buying, and implementation of our client campaigns across a variety of media vehicles with an emphasis on digital. The ideal candidate will have 2-3 years’ of experience in a similar role. They will need to have strong math skills, prodigious attention to detail, creative thinking and an analytical mind.

We are looking for someone with a passion for advertising and an unquenchable curiosity about marketing and communications. This is a wonderful opportunity to accelerate your career working in an entrepreneurial, collaborative and creative environment. We look for small egos, big brains, warm personalities, professional excellence, and a proactive and solution-oriented disposition.

The responsibilities of the role include, but are not limited to:

Research and evaluate market data

Develop/maintain relationships with media partners, negotiating rates and developing new opportunities

Build close client relationships (a more traditional account function) providing media education, direction, POVs and project updates, as requested

Create, plan and execute large, custom and fully integrated programs, primarily including all forms of digital, video, social, as well as traditional outlets, as needed

Help mold campaign media strategy across all media channels

Determine KPIs to track campaign effectiveness and assess the success of programs and campaigns

Manage third-party buying agencies & services for global, TV, radio and OOH

Well versed in real time biddable (Google Ads, Social Media) and programmatic buying platforms

Create and present media recommendations including new ideas to both internal teams and clients alike

Produce media authorization forms (MAF) and manage all media contracts

Track account spending (TV actuals, digital viewability, social performance, etc.) and collaborate with Finance to maintain up-to-date billing trackers and reconciliation

Work closely with and help inspire collaboration with other departments (creative, social, brand, earned) to develop and implement the best campaigns; manage material specs and artwork due dates

Manage the QA and trafficking of online media plans using third party server as needed

Ability to build, manage, execute, and optimize real-time-bidding (RTB) and programmatic campaigns via relevant platforms such as Facebook Business Manager, SnapChat for Business, Google Ads, MNTN, etc.

E-comm and Retail Media Network (RMN) experience is a plus

Analyze cross-channel media plan data, build charts/slides/dashboards reflecting such and provide insights for optimization with the help of your team and the data-driven marketing team

Experience with data visualization and or visualization tools

Present plan optimizations to clients during analytics meetings or on an as needed basis

Manage media project billing to ensure accurate weekly billing audits and budget recaps

Monitor trends, tools, opportunities, and applications across the marketing landscape

Manage day-to-day communication with key partners: vendors, partner agencies, and creative media and social clients

Required Qualifications:

BS/BA required

2-3 years’ experience in a similar role preferred

A creative and curious spirit; problem solver at heart

Interest in complex strategic planning, analytics

Demonstrates leadership skills, takes initiative, proactive and self-motivated

Team player – self-motivated; excellent interpersonal, oral, and written communication; problem-solving and decision-making skills required

Strong math skills and understanding of Microsoft tools required (Excel [including pivot tables], PPT, Outlook, Teams) and proficiency with Google Suite

Excellent organizational, time management, and multitasking capabilities a must

Prodigious attention to detail, accuracy, and deadlines

Comfortable working in a fast-paced hybrid environment

Desired Qualifications:

Experience building and executing paid social for at least one of the primary platforms (Facebook/Instagram, Twitter, LinkedIn, TikTok, Snapchat)

Knowledge of Campaign Manager, Google Analytics, Google Tag Manager, Google Data Studio, ad trafficking, and/or campaign reporting preferred

We are Demonstrate: a strategic communications partner that believes brand actions build meaningful relationships— driving business growth. And those actions are earned through bespoke strategies, outsized ideas and impactful storytelling.

We are curious, creative, collaborative strategic thinkers who deliver business results. We help our client partners navigate the current cultural landscape and position their initiatives to relevant and niche markets. Our practice areas include CPG, food & beverage, fashion and beauty, health, wellness, consumer technology, non-profit and hospitality.

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