Director of Marketing

MHW Search has exclusively partnered with a well-established Multifamily Investment/Development firm in Houston in search of a Marketing Director. This person will have a quick growth path to a VP. Compensation is flexible for the right person with the right experience.
Key Responsibilities Develop and execute marketing strategies across a portfolio of multifamily communities
Prioritize initiatives based on asset performance, business objectives, market conditions, and ownership goals
Monitor key performance indicators and proactively identify opportunities to improve leasing results
Implement data-driven action plans to address performance challenges and maximize asset performance
Oversee strategy across digital marketing channels, including paid advertising, listing services, websites, search optimization, reputation management, social media, and emerging platforms
Continuously evaluate campaign effectiveness and recommend adjustments based on performance metrics
Maintain brand consistency while tailoring marketing efforts to individual asset needs
Analytics & Reporting Ensure accurate reporting, lead attribution, and performance tracking across the portfolio
Analyze marketing and leasing data to identify trends and provide actionable recommendations
Present performance updates and strategic recommendations to internal leadership and ownership groups
Oversee marketing budgets and recommend investment strategies that maximize return on spend
Manage relationships with third-party marketing vendors and technology partners
Evaluate vendor performance and recommend enhancements where appropriate
Client & Stakeholder Relation Serve as a trusted marketing resource for ownership groups and executive leadership
Lead presentations and communicate marketing strategy, performance updates, and recommendations with confidence and professionalism
Build strong relationships through proactive communication and accountability
Leadership & Team Development Manage and mentor marketing team members while fostering a collaborative, high-performing environment
Develop processes, standards, and best practices that improve efficiency and support continued portfolio growth
Partner closely with operations teams to align marketing initiatives with leasing objectives
Qualifications Bachelor's degree in Marketing, Business, Communications, or a related field
Significant experience leading marketing initiatives within the multifamily industry
Experience overseeing marketing strategy across a large portfolio of apartment communities
Strong understanding of digital marketing, customer acquisition, and multifamily leasing operations
Experience working with institutional owners, third-party management platforms, or sophisticated ownership groups
Strong analytical skills with the ability to translate performance metrics into business decisions
Excellent presentation, communication, and relationship management skills
Proven leadership experience managing teams and influencing cross-functional stakeholders

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