Head of Influencer Marketing Job at The Last Layer in United States

The Last Layer is a communications and brand strategy partner trusted by over 80 modern brands across parenting, wellness, lifestyle, and CPG. Since 2011, the company has helped category-building organizations define distinct positions in competitive markets through narrative-driven campaigns. The Last Layer combines editorial expertise, strategic insight, and a global network to create stories that resonate and drive cultural impact. With team members in key global hubs, the company anticipates emerging macro trends and guides clients to lead, not follow. You've spent years in influencer marketing, and you're ready to do more than run great campaigns. You want to help grow the business behind them. You understand where the creator economy is going, from gifting and paid partnerships to affiliate and shoppable content, and you know how to turn those opportunities into programs that deliver real value for clients.
You're just as comfortable developing creator strategies as you are pricing programs, identifying revenue opportunities, and managing a team that delivers great work.
The Senior Influencer Manager will play a vital role in growing The Last Layer's influencer department. This role calls for someone who sees the bigger picture, approaches influencer marketing through a strategic lens, and understands how to connect creative campaigns to broader client business goals. You'll lead strategy, drive revenue, manage a team of direct reports, and integrate affiliate opportunities through platforms like ShopMy, LTK, Amazon, and TikTok Shop into our influencer programs.
This is a builder role at a growing agency, working directly with leadership to identify new opportunities, develop services that reflect where the creator economy is heading, and build the team and processes to deliver great work consistently.

Track program performance and profitability on your accounts, and flag when a scope needs to change.
• Bring ideas to leadership for new services and ways to evolve our influencer and affiliate offering.
• Help grow the influencer department by spotting opportunities to expand programs with current clients and new services.

Build and manage creator affiliate programs across platforms like ShopMy, LTK, Amazon, TikTok Shop, and other emerging creator-commerce platforms.
• Oversee program setup, commission structures, creator recruitment, tracking, reporting, and payouts.
• Develop partnerships that combine gifting, flat fees, and commission-based compensation based on each client's goals.
• Use performance data to identify top-performing creators and opportunities for longer-term partnerships, ambassador programs, and paid collaborations.
• Lead influencer and creator affiliate strategy for new business pitches, proposals, and meetings.
• Identify opportunities to introduce influencer services to existing PR clients.
• Serve as the senior strategic lead for influencer clients.
• Team & Operations
• Lead, mentor, and grow the influencer team.
• Build and improve processes for creator sourcing, contracting, affiliate onboarding, campaign management, reporting, and internal creator databases.
• Establish clear expectations for quality, accountability, and efficiency across the team.
• 6+ years of influencer marketing experience, including at least 3 years in an agency environment.
• A proven track record of successful influencer campaigns.
• Hands-on experience building and managing creator affiliate programs, particularly on ShopMy and/or LTK.
• Strong familiarity with Amazon Influencer storefronts, Creator Connections, TikTok Shop, and other creator-commerce opportunities.
• A solid understanding of creator affiliate economics, including commission structures, hybrid compensation models, attribution, and performance reporting.
• At least 2 years of people management experience, including mentoring and developing team members.
• An established network of creators, talent managers, and industry partners across lifestyle, wellness, family, beauty, or related consumer categories.
• The ability to connect creative strategy with business performance and communicate both clearly to clients.
• Strong creative instincts and an eye for what makes a partnership, idea, or presentation feel right for a brand.

Experience with Mavely, YouTube Shopping, Impact, Rakuten, or Awin, as well as experience integrating influencer and affiliate programs with earned media.

We're growing, and we want people who are excited to grow with us and help shape what comes next. Our five core values guide how we work, make decisions, and support one another.
You share what you know, welcome ideas from others, and help the people around you grow. You care about building a strong team just as much as you care about the work itself.

Excellent health, dental, and vision insurance
• Fully remote
• Flexible PTO
• Year-round Flex Fridays
• Bonus incentives and perks