Job Description
Line One is seeking an experienced public relations leader with extensive experience developing and managing communication strategies, as well as teams. Candidate must be a driven, self-starter eager to work within a dynamic, growing company and possess strong leadership, people management and organizational skills. The account director will oversee the strategic development and direction of client accounts; serve as project manager of client deliverables, overseeing the work of his or her colleagues; generate new ideas, spot issues and solve problems before they arise; and provide exemplary client service.
\nExperience
\nLine One is seeking a candidate with:
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- A minimum of seven years of corporate or agency public relations and communications experience. Agency experience preferred. \n
- Experience leading a successful team \n
- Experience developing PR campaigns and executing them to achieve established goals \n
- Strong media relationships and experience interacting with and pitching media \n
- A degree in PR, communications, marketing, advertising or journalism. \n
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Responsibilities
\nAccount Direction:
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- Lead a portfolio of clients, serving as project manager of campaigns and deliverables from start to finish. \n
- Develop strategic communications plans to achieve client goals. \n
- Generate new ideas for clients to solve emerging challenges and provide excellent client service. \n
- Lead client meetings. \n
- Oversee the work of Line One colleagues on client accounts. \n
Strategic Thinking/Planning:
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- Develop strategic communication plans, media relations strategies, thought leadership plans and other PR strategies to meet client goals. \n
- Distill and prioritize client needs. \n
- Solve problems before they arise. \n
- Understand PR data and metrics to optimize client success. \n
Internal Communications:
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- Lead internal communications strategy for clients. \n
- Write internal communications materials including emails, memos, newsletters and social media content. \n
- Understand brand voice and key messages. \n
Media Relations:
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- Develop and maintain relationships with media. \n
- Oversee and manage media pitches and stories to achieve client goals. \n
- Pitch stories to media, facilitate interviews and handle all follow up. \n
- Respond to crisis communications situations, offering counsel and preparation for media interviews. \n
Writing and Editing:
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- Write press releases, media advisories, thought leadership pieces, client newsletters and other copy. \n
- Possess extensive knowledge of AP style and have the ability to copy edit in AP style. \n
Digital and Social Media Content Strategy:
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- Support the creation of social media strategies for clients. \n
- Understand social media analytics and metrics and provide strategic direction to optimize client results. \n
Agency Duties:
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- Work 40 hours/week, including three days in the office, two days remotely. \n
- Attend weekly team meetings. \n
- Track billable time. \n
- Work well in project management software to track client needs and deliverables. \n
- Participate in company events. \n
- Other duties as assigned. \n
Additional Skills and Proficiencies
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- Project Management and Organization: Use Asana to organize projects and tasks. \n
- Time Tracking: Track billable time and be a good steward to clients’ resources. \n
- Office 365: Use the full Microsoft suite including Sharepoint, Teams and other Microsoft tools. \n
- Graphic Design: Be able to use Canva to design client deliverables. \n
- Photography and Image Editing: Have a basic understanding of composition and photography to capture images and edit them in Canva or similar platforms. \n
- Basic Video Production: Use an iPhone to capture photos and videos and edit reels and short videos. \n
