Strategic Marketing Account Director

Marketing Account DirectorWe are seeking an experienced Marketing Account Director to lead a portfolio of key clients and a team of Strategic Marketing Account Executives in a player-coach role. You will set the strategic vision for your accounts, guide and develop your team, and personally own several high-value client relationships. You will drive measurable performance, account growth, and marketing innovation across digital and traditional channels. You listen closely to client and market needs, create winning strategic and tactical plans, identify and present new opportunities, and nurture partnerships to achieve at least 15–20% annual account growth across your portfolio. You also mentor and coach your team to deliver the same. In addition, you will play a key role in supporting and shaping sales efforts, helping identify and nurture new leads, guiding prospects into marketing automation workflows, and supporting the development of proposals, scopes of work, and presentation materials that convert opportunities into long-term clients. This is not a cold-calling role; it is a strategic, consultative leadership position that supports and amplifies business development.Key Responsibilities:Leadership & Team Management (Player-Coach)Lead, manage, and develop a team of Strategic Marketing Account Executives, setting clear goals, expectations, and standards for performance and client service.Act as a player-coach: balance leadership and coaching with hands-on ownership of key strategic accounts and initiatives.Provide ongoing mentorship, feedback, and skills development for your team in strategy, client communication, analytics, and growth planning.Oversee resource allocation, workload balance, and staffing needs across your team's portfolio.Establish and refine best practices, processes, and documentation for account management, reporting, and growth planning.Collaborate with agency leadership on forecasting, portfolio planning, staffing recommendations, and revenue targets.Client & Account LeadershipServe as the senior strategic and relationship lead for a subset of high-priority accounts, while overseeing the health and performance of your team's full portfolio.Design, develop, and deploy strategic and tactical marketing plans that deliver measurable business outcomes—on budget, on time, and on target.Translate client objectives into actionable, integrated plans across the right channels, including SEO/AEO, paid search, organic and paid social, streaming audio/video, and traditional and programmatic media as appropriate.Manage and oversee budgets, timelines, and KPIs, ensuring all programs align with client expectations and agency standards.Build and maintain trusted executive-level client relationships by listening first and providing proactive, results-driven counsel.Step into key client meetings, QBRs, and presentations as the senior voice when needed, helping unblock issues and elevate strategy.Strategy, Execution & PlatformsAct as both strategist and executor—regularly jumping into platforms to build, QA, and optimize campaigns, assets, and workflows when it is more efficient or effective to do so yourself (e.g., Google Ads, Meta, LinkedIn, HubSpot/CRM, WordPress-style CMS, and tools like Canva).Guide and QA the work of your team and internal specialists to ensure strategic alignment, quality, and performance across campaigns.Review and troubleshoot performance within digital platforms, working with specialists as needed while still understanding how the "engine" works across channels.Proactively design and present strategies that help clients reach objectives.Uncover insights that drive lead generation, conversion, and ROI, and communicate recommendations clearly to both clients and internal teams.Sales Enablement, Growth & Revenue OwnershipOwn revenue and growth targets for your team's portfolio, driving 15–20% annual revenue growth while maintaining strong retention through proactive strategy and service.Support business development efforts by identifying potential leads and opportunities within existing clients, networks, campaigns, and industry activity.Help guide new prospects into CRM and marketing automation workflows, ensuring accurate tracking, segmentation, and nurturing.Monitor and assist with follow-up on inbound sales inquiries, ensuring timely, professional communication and coordination with leadership.Lead or co-lead the development of sales materials, including PowerPoint presentations, proposals, scopes of work, timelines, and supporting documentation.Partner with leadership on new business pitches and contribute to proposal strategy, positioning, pricing, and staffing plans.Maintain organized documentation of leads, opportunities, pipeline, and sales activities within CRM systems.Requirements:Bachelor's degree plus 7+ years in directly related roles, ideally in an agency or similar environment managing multiple clients, campaigns, budgets, and deliverables across digital and media platforms.2+ years of experience leading and developing account managers or similar client-facing roles, including responsibility for revenue growth and client retention.Deep understanding of organic and paid digital marketing (search, social, display/programmatic), the impact of AI engines on marketing, and how channels work together with traditional media.Fluency in analytics and reporting tools (e.g., GA4, Looker Studio) and experience with CRM and/or marketing automation platforms (e.g., HubSpot) including lead tracking and workflow management.Familiarity with content management systems (e.g., templated WordPress) and tools such as Canva or similar; strong desire and aptitude to quickly learn any platforms you have not yet used.Organized, process-driven leader and project manager known for follow-through, especially in managing teams, leads, opportunities, and timelines.Strong communication and presentation skills, with the ability to influence at the executive level and contribute to persuasive sales and marketing materials.Ability to occasionally travel, attend industry events, and work part of the time on-site in Brentwood, TN, building relationships in the Greater Nashville area.