Art Director, Cancer Care Creative Strategy

The Medical University of South Carolina (MUSC) is an academic medical center and hospital authority based in Charleston, SC. It operates a broad network of medical centers across the state and provides clinical care, research, and education. Its Office of Communications and Marketing oversees brand strategy, integrated campaigns, and enterprise storytelling across MUSC's clinical, research, and academic programs.
The role The Art Director, Cancer Care Creative Strategy sits within the Office of Communications and Marketing and reports to the Senior Director of Brand Strategy. The role exists to elevate the quality and impact of cancer-care communications through audience-centered marketing and visual storytelling. It is a full-time, in-person position based in Charleston, South Carolina.
What you would do Lead creative strategy for cancer-care initiatives, shaping integrated campaigns, visual systems, and storytelling that engage audiences across the patient journey.
Translate complex clinical and research information into compelling visual narratives for a range of channels and audiences.
Develop insight-driven creative solutions that strengthen brand positioning, increase engagement, and support measurable marketing objectives.
Partner with the Senior Director of Brand Strategy to advance enterprise-wide creative brand standards and alignment.
Execute hands-on design for high-priority initiatives, applying strong conceptual thinking and visual craftsmanship.
Provide creative direction and mentorship to designers, freelancers, and agency partners to ensure consistent, high-quality execution.
Oversee creative asset development from concept through final delivery, managing workflows, timelines, and production across multiple concurrent initiatives.
Maintain and organize agency-produced assets within MUSC's digital asset management (DAM) system.
Develop templates, toolkits, and resources that strengthen cancer-care marketing and brand consistency.
Lead workshops, presentations, and coaching sessions that promote creative best practices and elevate communication quality.
What they are looking for Bachelor's degree in Graphic Design, Visual Communication Design, Advertising, or a related field.
10 or more years of experience in graphic design, art direction, and creative leadership, preferably within a creative agency, healthcare organization, or academic medical environment.
Experience leading and collaborating with external creative agencies.
Demonstrated ability to develop creative strategy while also delivering hands-on design execution.
Proficiency with Adobe Creative Suite, Figma, PowerPoint, Canva, DAM systems, analytics platforms, accessibility tools, and project management software.
Strong portfolio demonstrating brand identity development, integrated campaigns, and cross-channel execution across digital and print.
Experience building scalable design systems, templates, and creative standards.
Ability to use campaign analytics and audience research to inform creative strategy and optimize outcomes.
Knowledge of HIPAA requirements, accessibility standards, and inclusive design principles.
Excellent communication, presentation, collaboration, and project management skills.
Working arrangements This is a full-time, in-person role based in Charleston, South Carolina. Scheduled weekly hours are 40. The position is classified under the Hospital Authority (MUHA) as a regular employee.

#J-18808-Ljbffr