Paid Media Manager

Whalebone Apparel Meta Ninja - Paid Media Manager Remote·Contractor Company website Apply for Meta Ninja - Paid Media Manager
Experienced Paid Media Manager to independently own and manage our Meta and Google ad spend to optimize spend and drive growth.

About Whalebone Apparel
Whalebone is a coastal lifestyle apparel brand born on the beaches of Montauk in 2010, now with flagship stores in Montauk and Newport and a growing e-commerce business serving customers from Maine to Malibu. We're a small, scrappy team mid-growth — actively fundraising, expanding our product drops, and building toward a much bigger version of this brand over the next few years. We need a finance partner who can bring order and foresight to a business that moves fast and seasonally.

Description
About the Role
Whalebone is looking for an experienced Paid Media Manager to independently own and manage our Meta and Google ad spend on a freelance basis, approximately 5 hours per week.

We’re looking for one highly experienced individual — not an agency or team — who can be hands-on in the accounts, continually optimizing spend and driving efficient growth.

This is not a creative role. Our team will provide creative assets; your focus is entirely on paid media strategy, execution and performance.

What You’ll Own

Manage and optimize Meta + Google Ads

Own campaign setup, budgets, targeting and spend allocation

Monitor performance and proactively optimize toward ROAS and CAC

Test, scale and adjust campaigns based on performance

Provide concise reporting and actionable recommendations

What We’re Looking For

5+ years of hands-on paid media experience

Agency experience required

Deep expertise in Meta Ads + Google Ads

Analytical, proactive and able to independently own the accounts

Apparel/lifestyle experience preferred

Remote, freelance, approximately 5 hours/week

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