Chief Marketing Officer

Matsunoki Ramen + Chicken is a fast-casual ramen and fried‑chicken brand in Portland, Oregon, with packed dining rooms, a stand at the Moda Center, and a franchise program on the way. Our core products are co‑packed rather than made in a commissary, so every new location serves the same bowl as our first.
Role Description We're hiring a Chief Marketing Officer and founding partner to help build Matsunoki into a regional brand. The role reports to the CEO and can be hybrid or remote. Portland-based is a plus. Remote candidates should expect up to 10% travel to Portland, with travel expenses covered.
You'll own:
Brand voice, identity and the brand book franchisees will build to
Growing dine‑in and direct ordering through loyalty, email, SMS and social
Launches for new menu lines and our retail sauces
Franchise recruitment marketing
Catering, partnerships, community and press
The marketing budget, the agencies and freelancers you hire, and monthly reporting on results
Very important This is a seat for someone who wants to build, not just be paid. You'll start part‑time on a modest salary and earn up to 5% equity over 24 months, with the role growing into full‑time on a full salary as the company grows. Think of it as investing your skills in a brand you'll help shape and partly own.
Qualifications 6+ years in marketing, with 3+ leading the function for a restaurant, food or consumer brand
Hands‑on with digital: social, email and SMS, paid media, and online ordering
Results you can show in numbers: traffic, sales, repeat rate, acquisition cost
Comfortable doing the work yourself early on
Motivated by ownership: you see equity as the main reward and are comfortable with modest cash while we grow
A plus: franchise marketing, packaged‑food launches, or Portland media and community relationships

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