We are seeking an experienced Director of Retail Sales & Marketing to lead retail growth for an established consumer products organization. This is a high-impact leadership role for someone who enjoys building customer relationships, winning new business, developing retail programs, and bringing new products to market.
The ideal candidate combines strategic sales leadership with a hands-on approach and has strong experience selling consumer products directly to major retailers and e-commerce customers.
What You'll Do
- Develop and execute a comprehensive retail sales strategy focused on revenue, profitability, and long-term growth
- Own and expand relationships with key retail and e-commerce accounts
- Identify and pursue new customers, categories, products, channels, and programs
- Lead pricing, contract, program, and commercial negotiations
- Develop strategic account plans, sales forecasts, and growth initiatives
- Partner with operations, finance, product, and other internal teams to successfully execute customer programs
- Lead the commercial side of new product development and product launches
- Use consumer, customer, competitive, and category insights to identify new opportunities
- Provide direction around product positioning, sales presentations, promotions, e-commerce content, trade shows, and channel marketing
- Monitor competitive activity, retail trends, and emerging opportunities
- Lead and develop sales team members while creating a culture of accountability and growth
What We're Looking For
- 7+ years of progressive sales experience within CPG, FMCG, consumer products, private label, or a related environment
- Strong experience selling directly to retailers and managing major or national accounts
- Demonstrated success developing new business and growing existing customers
- Experience leading retail sales strategy and developing sales teams
- Strong understanding of retail, e-commerce, broker networks, customer programs, and product commercialization
- Experience with pricing, margins, forecasting, profitability, and account planning
- Background supporting new product introductions and go-to-market initiatives
- Strong negotiation, presentation, communication, and relationship-building skills
- Ability to work effectively across operations, finance, marketing, product development, and other internal functions
Why Consider This Opportunity?
This is an opportunity to step into a highly visible leadership position with the ability to influence sales strategy, customer growth, new product opportunities, and overall commercial direction. You'll have the autonomy to build relationships and pursue new opportunities while working closely with leadership and cross-functional teams. If you have a strong background in retail sales and consumer products and enjoy building businesses as much as managing accounts, I'd welcome a confidential conversation.