Senior Creative Director

Gen Digital Inc. (Gen Studio) is building creative that performs at a high level across priority brands, campaigns, and initiatives. In this hybrid role based in New York, NY (3 days in office) , you will lead the creative direction for multi-channel work while managing a pod of senior talent, keeping quality consistent, and accelerating output through stronger processes.
What you’ll do Own creative direction for high-priority brand, campaign, social, product, and content initiatives
Set the standard for concept quality, craft, storytelling, and strategic alignment
Turn briefs and business goals into clear creative opportunities and actionable direction
Ensure work stays distinctive, on-brand, and effective across channels and audiences
Lead and develop a pod of creative directors, writers, designers, and external partners as needed
Clarify roles, ownership, priorities, and expectations across the team
Provide direct, timely, useful feedback to improve the work and grow the team
Mentor senior talent and identify where additional support or investment is needed
Stay close to key moments, including briefing, concept development, reviews, pitches, and major launches
Step in as a creative lead for the most visible or strategically important assignments
Help teams resolve complex creative problems quickly and effectively
Present work with confidence and clarity to senior stakeholders and cross-functional partners
Build stronger creative processes, review rhythms, and ways of working to improve quality and efficiency
Partner with production, strategy, marketing, social, brand, and other stakeholders to keep work moving at a high level
Shape pod resourcing so the team can focus, delegate effectively, and deliver against priorities
Identify workflow, tooling, and AI-enabled opportunities that improve speed and creative output without lowering the bar
Contribute to major brand moments, launches, and campaigns with outsized visibility and impact
Support an organization structured to meet current needs and future growth
Strengthen trust with key stakeholders through strong thinking, strong work, and strong follow-through
Drive work that is creatively ambitious and operationally realistic
What you bring 12+ years of experience in creative, art direction, copy, design, brand, campaign, or integrated marketing roles
Significant experience leading senior creatives and multidisciplinary teams
Experience leading work across multiple channels, including brand, social, campaign, content, and launch
Proven ability to move between strategic leadership and hands-on creative direction
Experience building teams, mentoring talent, and improving creative workflows
Comfort working in fast-moving environments with multiple priorities and high standards
Strong presentation and communication skills with executive-level stakeholders
Working knowledge of emerging creative tools and AI-enabled workflows is a strong plus
A strong portfolio showing concept strength, craft, and range across brand and campaign work
Compensation & benefits Base salary: USD 190,000 per year.
401(k) match
Bonus
Health & Wellness: access to medical, dental and vision insurance plans
Employee Stock Purchase Plan (ESPP)
Unlimited paid time off , company holidays
Annual education reimbursement for job related courses
Wellness Reimbursement for fitness related expenses
Access to commuter spending accounts
Legal assistance plans
Family support services
Exclusive employee discounts
What to expect next Your CV will be reviewed by the recruiter and hiring manager to assess role scope, impact delivered, and alignment with your experience.
If shortlisted, you will be invited to an initial Zoom conversation to discuss your background and what’s compelling you to Gen, along with details on the interview process.
Note on compensation: Actual salaries may vary based on candidate qualifications, experience, skills, and competencies related to the role. Base salary is one component of Gen’s total compensation package.

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