Senior Brand Manager

Senior Brand Manager, Rtd/BeerWe're a family-owned company with a 90+ year legacy, that's consistently recognized as a Glassdoor 'Best Places to Work.' We have 130+ brands in our total alcohol beverage portfolio including wine, malt, spirits, and ready-to-drink beverages. We're home to the #1 wine and spirits brands in the U.S. - Barefoot Wine & High Noon and are the official sponsors of the NFL, NHL, UFC, and PGA of America.Location: Must be willing and able to be based in Dallas, TX (Requires 4 days per week onsite) OR Modesto, CA (Requires 3 days per week onsite) or Chicago, IL (Remote) or New York City, NY (Remote)A Taste of What You'll DoAs Senior Brand Manager, RTD/Beer, you'll have the opportunity to shape the strategy, growth, and performance of assigned brands while serving as a key company leader across the RTD and beer categories. You'll own the full brand journey, connecting consumer insights, innovation, communications, go-to-market strategy, financial performance, and execution to build brands that win with consumers and customers.You'll lead strategic brand planning, manage the P&L and A&P budget, optimize the portfolio, and use consumer, customer, and channel insights to identify opportunities for sustainable growth. Working closely with Sales, Finance, regional marketing teams, agencies, distributors, and other cross-functional partners, you'll translate strategy into compelling programs that build brand equity and deliver measurable business results.You'll also help bring our brands to life through experiential marketing, trade activation, sampling, sponsorships, media, creative, PR, and consumer engagement. From developing breakthrough creative platforms and innovation strategies to evaluating ROI and evolving execution in-market, you'll have the opportunity to influence both the short-term performance and long-term health of the portfolio.Ideal candidates will bring a strong background in the beer industry, with demonstrated experience in beer brand management, marketing, or related commercial roles.What You'll NeedMaster's degree plus 5 years of marketing, media, or communications experience reflecting increasing levels of responsibility; OR Bachelor's degree plus 7 years of marketing, media, or communications experience reflecting increasing levels of responsibility; OR Bachelor's degree plus 6 years of Gallo Spirits or RTD marketing experience reflecting increasing levels of responsibility; OR Master's degree plus 4 years of Gallo Spirits or RTD marketing experience reflecting increasing levels of responsibility; OR High School Diploma or State-issued equivalency certificate plus 11 years of marketing, media or communications experience reflecting increasing levels of responsibility.Beer or RTD industry experience.Brand Management experience.Experience effectively presenting information to top management, public groups and boards of directors.Experience managing multiple agency partners across a variety of disciplines including creative, media, PR and experiential.Experience defining problems, collecting data, establishing facts, and drawing valid conclusions.Required to travel up to 50% of the time in-market in order to conduct job duties.Required to travel to company offices, sites, and/or meeting locations for onboarding, training, meetings, and events for development, department needs, and business delivery up to 5% of the time, with or without reasonable accommodation. This may be in addition to travel requirements, if applicable, as listed in this job description.Required to be 18 years or older. This may be in addition to other age requirements, if applicable, as listed in this job description.How You'll Stand OutMaster's degree plus 8 years of marketing, media, or communications experience including at least 6 years of Beer, RTD or Spirits experience reflecting increasing levels of responsibility; OR Bachelor's degree plus 10 years of marketing, media, or communications experience including at least 7 years of Beer, RTD or Spirits experience reflecting increasing levels of responsibility. Experiential marketing and event management experience. Multi-cultural marketing experience (particularly with Hispanic consumer).Experience managing large media budgets. Experience running sports and entertainment marketing (media and experiential) Experience training and developing junior level brand marketers in executing brand and organizational objectives. Experience managing business operations and leveraging basic finance and accounting principles.Skilled in reading, analyzing and interpreting common scientific and technical journals, financial reports and legal documents. Experience responding to common inquiries or complaints from customers, regulatory agencies or members of the business community. Experience writing speeches and articles for publication that conform to prescribed style and format.Skilled in interpreting an extensive variety of technical instructions in mathematical or diagram form and deal with several abstract and concrete variables. Experience performing work that is complex and varied in nature, requiring frequent evaluation, originality or ingenuity. Skilled in the use of MS Word, MS PowerPoint, MS Excel and MS database at an intermediate level; IRI, Brio and Spectra at a basic level.