Vice President, Marketing & Branding

Responsibilities Build and own an integrated marketing operating model aligning Performance Marketing, Direct Marketing, and Creative & Brand
Lead annual and semesterly integrated marketing planning cycles tied to state-level enrollment targets
Manage market-level dashboards tracking cost per lead, cost per start, and enrollment performance
Optimize Salesforce CRM as the marketing system of record
Build and maintain UTM tracking infrastructure and lead scoring programs
Manage the vendor ecosystem based on performance benchmarks
Lead national brand campaigns and localized market campaigns
Coordinate with enrollment leadership on conversion strategy and the learner journey
Requirements 10+ years of progressive marketing leadership experience
5+ years at the VP or senior director level
Experience in multi-state or nationally scaled enrollment/lead generation programs
Prior experience in higher education, specifically nursing or healthcare-adjacent education
Proven success implementing Salesforce CRM and building UTM/attribution infrastructure
Experience managing vendor relationships with performance-based accountability
Strong analytical capability to translate data into strategy
Preferred Qualifications Background in nursing education marketing
Familiarity with state regulatory environments and Boards of Nursing
Experience building go-to-market plans across multiple geographic markets
Proficiency with marketing analytics platforms and lead scoring technologies
About the Company Nightingale Education Group focuses on higher learning in healthcare professions, contributing to elevating education, health, and employment systems through academic achievement and professional development.

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