Head of D2C Marketing

Responsibilities Own the full D2C funnel: site content, landing pages, checkout, and conversion rate optimization
Plan, manage, and optimize paid media spend and ROI across channels
Build and run lifecycle marketing programs (email, SMS) for retention and LTV
Drive SEO and generative engine optimization strategy
Manage internal resources and external agency partners, and build out the team as scale demands
Use AI tools throughout workflow to multiply output
Report directly to the CEO on funnel performance, budget, and growth strategy
Requirements Proven D2C marketing leadership and scaling experience
Deep hands-on fluency with Shopify and Klaviyo
Experience across CRO, paid media, lifecycle, and SEO
Strategist and executor in the early build phase
Fluent user of AI tools
Data-driven, analytical, scrappy work style
Experience managing external agencies and internal team members
Preferred Qualifications Experience building a D2C function from near-zero
Familiarity with hardware or consumer electronics D2C
Experience with generative engine optimization (GEO)
Prior experience reporting directly to a CEO or founder
Benefits Competitive base salary and meaningful equity package
401(k) with company matching
Health insurance
Flexible PTO
About the Company A small team building a noninvasive wearable that turns thought into text, backed by strong investors and moving fast toward consumer launch.

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