Senior Media Strategist

About the Role
Our client is seeking a highly accomplished Senior Media Strategist to join their dynamic team in East London, Eastern Cape . This role is pivotal in crafting and executing sophisticated media strategies that elevate brand awareness and achieve specific marketing objectives. The Senior Media Strategist will be responsible for identifying target audiences, selecting optimal media channels, and optimizing campaign performance. This position is based in our client's East London, Eastern Cape office. The ideal candidate will possess extensive experience in media planning and buying, a strong understanding of market trends, and the ability to translate complex data into actionable insights. You will play a key role in guiding media investments and ensuring maximum return for our client's communication efforts.

Key Responsibilities

Develop comprehensive media strategies and plans across various channels (digital, print, broadcast).

Identify target audiences and recommend optimal media mix for campaign effectiveness.

Negotiate and purchase media space and time to achieve campaign objectives and budget constraints.

Analyze media performance data and provide insights for campaign optimization.

Stay abreast of emerging media trends, technologies, and best practices.

Collaborate with creative teams to ensure media plans align with campaign creative.

Manage relationships with media vendors and partners.

Develop performance reports and present findings to stakeholders.

Oversee campaign execution to ensure accuracy and timeliness.

Contribute to strategic discussions regarding overall marketing and communication objectives.

Requirements

Bachelor's degree in Marketing, Advertising, Communications, or a related field.

Minimum of 7 years of experience in media planning and strategy, with a strong focus on PR and marketing.

Proven track record of developing and executing successful media campaigns.

Expertise in media planning tools and software.

Strong analytical and quantitative skills.

Excellent negotiation and communication abilities.

In-depth knowledge of the South African media landscape.

Ability to work effectively in a team and manage multiple projects simultaneously.

Strategic thinking and problem-solving capabilities.

Experience in budget management and reporting.

Benefits
Our client offers a competitive salary and a comprehensive benefits package, including health insurance and retirement savings. This role, based in East London, Eastern Cape , provides excellent opportunities for professional development and career advancement within the Media & PR sector. Employees benefit from working in a collaborative and results-driven environment. Additional benefits include generous paid time off and performance-based incentives. Join a leading organization dedicated to innovative media strategies.

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