SEO & Organic Growth Lead (US Company)

Experience:

7 - 10 years, with at least 3 owning strategy
Engagement:

Independent contractor, full-time hours, paid monthly.
current CTC, expected monthly contractor fee, and notice period.
Location:

Remote, India
Hours:

Core overlap 6:00 9:30 PM IST (3 hours with US Central morning). Remaining hours flexible. Not a night shift.
Industry:

Medical Devices / Healthcare Products / E-commerce
Functional Area:

Marketing & Communication SEO / Digital Marketing
The portfolio

Four properties live today, three more launching over the next year
B2B lead generation

on the manufacturing, institutional and cleanroom properties. Low search volume, high value per visit, no online transaction. Success is a quote request, a sample request or a phone call. Content is technical specifications, component lists, sterility and packaging data, cross-references to competitor part numbers. You win on depth and authority over narrow terms.
E-commerce conversion

on the clinic, dental and consolidated storefronts. Buyers arrive, compare price, and buy. Success is revenue. The work is Shopify technical SEO, product schema, faceted navigation, variant handling, merchant feeds and review markup.
Very few people are genuinely strong at both. We would rather you tell us honestly which half is your strength than claim equal mastery of each we will build the other side around you.
One thing to understand about the B2B side:

our institutional business is sold primarily by phone. For those properties the sites job is often to close a credibility gap mid-conversation a buyer is told to look us up, and what they find decides whether the call continues. That changes what matters on a product page.
The problem you're being hired to solve

Several hundred SKUs, seven properties, and the same product sometimes belongs on more than one site. An institutional buyer and a self-serve clinic buyer may want the same kit, presented completely differently, at different prices.
Get the architecture wrong and you split authority across properties you own, publish duplicate content against yourself, and build seven content programmes instead of one. Get it right and a single structured catalogue produces product, category, procedure and cross-reference pages across every property that needs them.
Your first deliverable is the architecture decision, not a content calendar.
What you'll own

Portfolio architecture.

What lives where, how properties interlink, URL and canonicalisation policy, and how the same SKU can appear on an institutional site and a storefront without cannibalising either. This is the first and most consequential thing you will do.
Programmatic page generation.

Several hundred SKUs across orthopedics, imaging, womens health, dental, protective apparel and cleanroom. You will design a system that generates and maintains product, category, procedure and cross-reference pages from a structured catalogue — not hand-written pages, and not a template someone fills in manually.
AI search visibility (GEO).

Our buyers search by specification, part number and competitor cross-reference — precisely the queries AI assistants now answer directly instead of returning links. You will own our citation rate in AI answers: measuring where we are and are not cited, structuring content for extraction, and reporting share of voice against competitors. This is a core responsibility, not an experiment.
Technical SEO across every property

— site structure, internal linking, schema, crawl management, log analysis, Core Web Vitals, on both WordPress and Shopify.
Launch SEO for three new properties,

built on the shared architecture rather than as three separate projects.
Original product content at scale.

Every page must be written from scratch, in our own voice. We expect AI-assisted production, and we expect you to control its two failure modes: near-identical copy across product variants, and claims we cannot substantiate. In a regulated category, what a page says about a product is a compliance question as well as a ranking one.
Migration hygiene.

Products are moving between our properties. Redirects, equity preservation and duplicate-content prevention are part of the job.
Build the team as we grow.

You will hire and manage writers and specialists as the programme expands. You set the standard and review the output.
Must have

7–10 years in SEO, with at least 3 owning strategy rather than executing someone else’s plan
Demonstrated programmatic or templated SEO at scale.

You have built a system that generated hundreds or thousands of pages from structured data. Be ready to walk through one in detail — what the data source was, how pages were generated, how quality was maintained, and what it produced.
Generative engine optimisation (GEO).

Not familiarity — hands-on work. You have tracked brand citations in AI answers (ChatGPT, Perplexity, Google AI Overviews, Claude), worked to improve them, and can name the tooling you used and what changed. Everyone now claims GEO on a CV; we will ask you to walk through it on the first call. If your GEO work is recent rather than extensive, say so — we would rather have an honest account and a strong technical foundation than an inflated claim.
Deep technical SEO: information architecture, canonicalisation, structured data, crawl management, redirect strategy
Experience across multiple sites, markets or brands

— not a single property
Hands-on with both WordPress and Shopify
Strong in either B2B lead-generation SEO or e-commerce SEO, and competent in the other
Expert with Google Search Console, GA4, Screaming Frog, and Ahrefs or SEMrush
Still hands-on.

You personally run the audits, write the specs, and work in the tools. We will ask what you built or fixed yourself in the last 60 days — if the answer is strategy decks and team reviews, this is not the right role for you.
Experience hiring and managing writers or SEO contractors, and reviewing their output to a standard
Excellent spoken and written English. You will be on live calls with US stakeholders
Able to own outcomes with minimal supervision across a time difference
Nice to have

Healthcare, medical device or another regulated industry where claims are constrained
Google Merchant Center and product feed optimisation
Experience in a multi-brand or holding-company portfolio
SQL, Python or scripting for catalogue and data work
One programmatic SEO system you built — the data source, how pages were generated, and what it produced
Your GEO work, specifically. Which brand, which AI platforms, what you measured, what tooling you used, and what changed. Be straight about the depth of it — a modest but real example beats a vague claim, and we will check.
Which you are stronger at, B2B lead-generation SEO or e-commerce SEO, and why
In two or three sentences: how you would stop the same product cannibalising itself when it appears on both a B2B site and an e-commerce storefront
Who this is not for

Link builders, content writers, or specialists who have only ever run one site or one channel. We are not looking for someone to execute a keyword plan — we need someone who can design an architecture across seven properties and defend the decisions to a skeptical owner.

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