Marketing manager for medical education

Описание: EPHIA is a continuing education platform for licensed physicians and dentists in aesthetic medicine. We combine LÄK-certified online courses with supervised practical courses in Berlin-Mitte. Our approach is called “Ethics & Business”: we support physicians from their first botulinum course through to their own practice. This includes sound professional training, business know-how and a clear ethical stance. After fully filling our first location in Berlin-Mitte, we now want to expand to other German cities. To do this, we are looking for a Senior Marketing Manager to lead this growth. You will work directly with the founders and grow into the CMO role over the next one to two years.
Задачи: You build performance marketing on Meta from the ground up and scale it: tracking, creatives, tests and budget management
You are responsible for SEO for our platform: technical SEO, content strategy and rankings for course and specialist topics
You build email marketing and CRM: newsletters, lead nurturing and automated funnels from first interest through to course booking
You plan and implement marketing for new locations in Germany
You define KPIs, build dashboards and manage performance based on CAC, conversion rate and ROAS
You work with the founders on positioning, messaging and growth priorities
You coordinate with our social media content creator and external partners
You ensure that our communications comply with the German Medicinal Products Advertising Act (HWG) and the professional code of conduct for physicians
In the future, you will build the marketing team and, as CMO, be responsible for the marketing strategy
Требования: At least 3 years of marketing experience, including hands-on experience with Meta Ads and SEO
Proven growth successes, ideally at a start-up or a small, fast-growing company
Experience with email marketing, CRM and marketing automation tools
Strong analytical skills (GA4, Tag Manager, Meta Conversions API, Search Console)
A can-do mentality: you enjoy setting things up yourself before handing them over
Fluent German and very good English
Hunger and ownership: you want to grow into a leadership role with us
Willingness to travel to Berlin regularly for team events and accompany some of our courses in person
Будет плюсом: Vibecoding skills are a big plus: you build landing pages, tools or automations with AI coding tools; Experience in healthcare, continuing education or another regulated industry is a plus
Условия: A strong brand and an engaged community as a foundation; paid channels are still untouched
A clear path to the CMO role within one to two years
Equity in the company: real ownership in a profitable company
Direct collaboration with the founders and short decision-making processes
Growth without investor pressure, because we are profitable and independent
Remote work with regular team events in Berlin
Freedom and a budget to build the marketing setup according to your own ideas
A product with purpose: making aesthetic medicine more ethical and professional

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