Senior Marketing Coordinator

We are looking for a Senior Marketing Coordinator to support the planning and execution of integrated marketing initiatives that build brand awareness, deepen consumer engagement, and drive growth across DTC, retail, and key brand partnerships.

Working closely with the Head of Marketing, you’ll help bring campaigns to life from concept through execution, ensuring every detail reflects our brand’s distinctive voice and aesthetic. From brand campaigns to product launches and experiential activations, you’ll play an integral role in keeping every marketing initiative organized and moving forward.

This is an ideal role for someone who is equal parts creative and detail-oriented, thrives in a fast-paced entrepreneurial environment, and is excited to help build a growing beauty brand.

What you’ll do
Integrated Campaign Management & Execution

Support the planning and execution of integrated brand campaigns across digital, social, influencer, experiential, PR, retail, and out-of-home channels.

Manage campaign timelines, project trackers, creative assets, and deliverables to ensure projects stay on schedule.

Keep marketing planning docs up to date including Marketing Calendar and monthly campaign briefs

Coordinate with internal teams and external partners to bring marketing concepts to life, maintaining brand consistency across all consumer-facing materials.

Assist with creative briefs, presentations, campaign recaps, and other marketing materials.

Help identify culturally relevant trends, brand moments, and creative opportunities that align with the by/ rosie jane aesthetic.

Senior Marketing Coordinator
About the Role
We are looking for a Senior Marketing Coordinator to support the planning and execution of integrated marketing initiatives that build brand awareness, deepen consumer engagement, and drive growth across DTC, retail, and key brand partnerships.

Working closely with the Head of Marketing, you’ll help bring campaigns to life from concept through execution, ensuring every detail reflects our brand’s distinctive voice and aesthetic. From brand campaigns to product launches and experiential activations, you’ll play an integral role in keeping every marketing initiative organized and moving forward.

This is an ideal role for someone who is equal parts creative and detail-oriented, thrives in a fast-paced entrepreneurial environment, and is excited to help build a growing beauty brand.

What you’ll do
Integrated Campaign Management & Execution

Support the planning and execution of integrated brand campaigns across digital, social, influencer, experiential, PR, retail, and out-of-home channels.

Manage campaign timelines, project trackers, creative assets, and deliverables to ensure projects stay on schedule.

Keep marketing planning docs up to date including Marketing Calendar and monthly campaign briefs

Coordinate with internal teams and external partners to bring marketing concepts to life, maintaining brand consistency across all consumer-facing materials.

Assist with creative briefs, presentations, campaign recaps, and other marketing materials.

Help identify culturally relevant trends, brand moments, and creative opportunities that align with the by/ rosie jane aesthetic.

Stakeholder communication

Support new product launches across DTC and retail partners, leading the coordination of launch timelines, product information, creative assets, and cross‑functional deliverables.

Share timely, clear updates on brand‑led initiatives, campaigns and performance.

Support the head of marketing in the build of campaign presentations and retailer decks

Manage day‑to‑day relationships with agency partners including Paid media and PR.

Coordinate product samples and inventory for events, press, partnerships, and any other marketing needs.

Help ensure product details, descriptions, imagery, and brand messaging are accurate and consistent across channels.

Experiential Marketing

Support the execution of brand events, pop ups, and local community activations.

Coordinate vendor communications, event logistics, product needs, guest lists, gifting, and post‑event follow‑up.

Help identify potential brand partners and local businesses that align with the by/ rosie jane community and lifestyle.

Assist in developing creative ways to introduce the brand to new audiences and strengthen relationships with existing customers.

Email & SMS Marketing

Support the execution of email and SMS marketing campaigns across product launches, brand campaigns, promotional moments, and ongoing customer communications.

Assist with email and SMS calendar management, campaign briefs, copy coordination, creative asset management, and scheduling.

Coordinate with the Head of Marketing to ensure messaging, imagery, and offers are aligned with broader brand campaigns and business priorities.

Support the development of email creative and copy that reflects by/ rosie jane’s distinctive brand voice and visual identity.

Assist with audience segmentation, campaign QA, link testing, and scheduling to ensure campaigns are accurate and delivered on time.

Track campaign performance, including open rates, click‑through rates, conversion, and revenue, and help compile recaps to inform future campaigns.

Help identify opportunities to improve customer engagement, strengthen retention, and drive repeat purchases through thoughtful, relevant communications.

Strong project management — timelines, samples, budgets, vendors, and creative deliverables.

Maintain organized marketing calendars, budgets, purchase orders, invoices, sample inventory, and campaign documentation.

Track key campaign metrics and compile ‘after party’ performance recaps to inform future marketing initiatives.

Support agency, vendor, and cross‑functional communication to keep projects moving efficiently.

Stay current on fragrance, beauty, wellness, and lifestyle trends, sharing relevant insights and competitive observations with the team.

Reporting & Administrative Support

Strong project management — timelines, samples, budgets, vendors, and creative deliverables.

Maintain organized marketing calendars, budgets, purchase orders, invoices, sample inventory, and campaign documentation.

Track key campaign metrics and compile ‘after party’ performance recaps to inform future marketing initiatives.

Support agency, vendor, and cross‑functional communication to keep projects moving efficiently.

Stay current on fragrance, beauty, wellness, and lifestyle trends, sharing relevant insights and competitive observations with the team.

What You Bring

Education: A bachelor’s degree is a must with focus in Marketing, Communications, Business Administration, or a closely related field, preferred.

2–5 years of experience in marketing, brand marketing, influencer marketing, PR, or a related field; beauty, fragrance, fashion, or lifestyle experience preferred.

A genuine interest in fragrance, beauty, wellness, and contemporary lifestyle brands.

Highly organized, detail‑oriented, and able to manage multiple projects and deadlines simultaneously.

Strong written and verbal communication skills, with an eye for brand voice and compelling storytelling.

Proactive, resourceful, and comfortable taking ownership of projects in a fast‑moving, entrepreneurial environment.

Collaborative team player who is equally comfortable working independently and supporting broader team initiatives.

Proficiency in Google Workspace and project management tools like Asana; familiarity with Shopify, Klaviyo is a plus.

What You’ll Get

Unlimited PTO — we trust adults to adult.

Free by/rosie jane product (yes, really).

Hybrid work schedule with 3 days per week in-office for collaboration and creativity.

A “blue jeans” work environment — relaxed, inclusive, and grounded.

50% employer‑covered PPO health plan.

401(k) with 3% company match .

Competitive compensation and opportunities for growth within a fast‑growing, founder‑led brand.

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