Digital Marketing Channel Manager, Paid Social & Premium Video (Remote - US only

The employer participates in E-Verify, so applicants should expect to need US work eligibility. No other eligible countries are listed in the posting. This is a senior, individual-contributor marketing role at a mental healthcare technology company that works with thousands of independent therapy practices and helps patients find affordable, in-network care. The team treats paid acquisition as a core growth driver and is scaling paid social and premium video (online video and connected TV) into measurable, efficient programs. The role reports to the Director of Patient Growth Marketing.
Responsibilities Own Meta paid social end to end, including strategy, budget, buying, optimization, and scaling toward efficient customer acquisition cost.
Launch and scale online video and CTV campaigns, from initial test design through measurable, always-on programs.
Lead creative strategy and testing with internal creative, external agencies, and product marketing, writing clear briefs and setting quality standards.
Build AI and agent workflows that speed up channel work such as creative variations, campaign builds, pacing checks, and reporting.
Design incrementality tests such as holdouts and geo tests, and turn the results into budget and creative decisions.
Share learnings and AI playbooks that raise the standard across the patient growth team.
Requirements At least 8 years of paid social experience at scale, with clear, measurable results.
Hands-on experience with online video and CTV advertising.
Concrete examples of AI processes or agents you have built or adopted that changed how work gets done.
Strong creative judgment combined with a performance-first mindset and respect for brand.
Rigorous approach to data and measurement, including incrementality, attribution, and marketing mix modeling trade-offs.
Nice to have: experience advertising in healthcare or other regulated categories.
Applicants must be based in: United States.

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