Founding Growth Marketing Manager

Company Description
Empromptu AI helps regulated institutions build custom AI models for organizations that operate production AI at scale and want to own their core AI asset instead of renting generic foundation-model capabilities. The company provides an integrated orchestration substrate for inference routing, retrieval, evaluation, and observability, so teams can focus on high-impact applications rather than infrastructure. Domain experts then label critical edge-case data, turning the unique signals from each production environment into proprietary training assets.

Empromptu.ai closes the loop by training and deploying branded, customer-owned models that capture each organization’s asymmetric advantage. This approach is designed for teams with scale, in-house subject-matter expertise, clear rights over training data, and a desire to move beyond perpetual foundation-model “rent.”

Our customers include Communicare Health across 140 facilities, along with enterprises in manufacturing, government, finance, and education.

Role Impact
This is not a traditional “marketing manager” role. You will own the entire go-to-market motion end to end. You'd be working closely with the CEO to scale the work she has been executing.

About the Role
You’ll own how Empromptu AI shows up in the world, from the story we tell to how developers and enterprises discover, adopt, and champion what we build. There's no team to inherit and no playbook to run. You’ll work at all altitudes, setting the high-level strategy and then doing the tactical work yourself, from positioning down to the copy.

What you’ll own

Narrative and content:

shape the company blog, thought pieces, and our unique perspective on AI, and position our founders and researchers as leading voices

Product marketing:

define our category and translate deeply technical capabilities into messaging that developers resonate with

Brand and channels:

own our company brand, website, and social cadence across X and LinkedIn

Launches and announcements:

coordinate product releases and announcements from press to podcasts to events

Demand generation:

build developer and enterprise interest to build our pipeline

Who you are

Ideally have experience targeting CIOs, and/or developers

Ideally have run their own marketing agency for clients or have built a marketing function from zero at a start-up and can both set strategy and execute it

Must be able to own a technical narrative, launches, demand, and growth experiments across channels from social to SEO to email

Must have an analytical mind. You can create systems to clearly show ROI while balancing creative.

Must be able to translate technical concepts into simple viral messages that anyone can understand.

Have 5+ years of professional expertise and operating in ambiguous environments

Write exceptionally well, clear, technical, and fast

Have taste: know what's credible, what's hype, and what's premature

Are fluent in the AI industry, leverage tools yourself, and can credibly talk models and APIs with our engineers and researchers

Show complete ownership, think at the level of goals, not tasks or tickets

Success Metrics
After 3 months

Drive and capture demand

Build and extract value from partnerships and creator relationships

Set up and run marketing automations and GTM tooling

After 6 months

Execute and own a full product launch

Establish Empromptu as a credible voice in AI

After 12 months

Help drive the company to its ARR goal

Own a repeatable GTM motion that ties content, launches, partnerships, and automation to revenue

Must and Nice to haves
Must-Have

Product marketing and go-to-market experience

Experience bringing a new product to market

Proven ability to generate and grow revenue

Ability to execute independently with limited direction

Comfort owning multiple functions in a zero-to-one environment

Nice-to-Have

Experience with tools like Attio, Intercom, Zapier, or similar automation platforms

Experience working with early-stage B2B SaaS companies

Background in technical or developer-focused products

Team and Culture

This is the

only marketing role

at Empromptu today

You will work closely with the CEO, product, and engineering

The culture favors ownership, clarity of thinking, and bias toward action

You should be comfortable making decisions, testing ideas quickly, and iterating in real time

People who thrive here are builders — they like blank pages, unclear playbooks, and real responsibility.

Growth Potential
This role is designed to grow.

As Empromptu scales, this position can evolve into:

Head of Marketing

VP of Marketing

You’ll have direct influence over strategy, positioning, and future team structure, with opportunities to build and lead a marketing organization over time.

Compensation Transparency

Salary range:

$120,000 – $170,000

Benefits included

Fully remote

Diversity
We value diverse perspectives, backgrounds, and paths into marketing and technology. If you’re excited about this role but don’t meet every single requirement, we still encourage you to apply. We care far more about how you think, execute, and learn than about checking every box.

Application Process
Our interview process is straightforward:

Initial interview

You will need to complete an extended exercise to demonstrate you can craft a narrative and achieve results. Compensation will be provided for your time. This is a very important role for us that we've gotten wrong before so we want to ensure that you are happy and thriving before we commit to one another.

Coworker interview

Final interview with the CEO

Hiring timeline:

ASAP

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