Associate Director, Product Marketing, Hematology

The Associate Director, Product Marketing, Hematology is responsible for leading the US marketing strategy and execution for an assigned Hematology product. This role requires strong brand ownership, strategic thinking, commercial judgment, and the ability to translate customer and market insights into effective plans that drive brand performance. The Associate Director will lead integrated personal and non-personal promotional initiatives and collaborate across Sales, Medical Affairs, Market Access, Analytics, Regulatory, Legal and other functions to deliver aligned, compliant customer engagement.

Essential Functions/Responsibilities
Brand Strategy, Positioning & Commercial Leadership
Lead the development and execution of the annual Hematology brand commercial plan and tactical roadmap, ensuring alignment with franchise objectives and financial targets
Anticipate market opportunities and competitive challenges; recommend and implement appropriate strategic responses
Drive brand prioritization and make informed trade-offs across initiatives; diagnose performance trends and proactively recommend strategic adjustments to leadership
Serve as a core commercial voice on the cross-functional brand team, driving alignment across Sales, Medical Affairs, Market Access, Regulatory, Legal, Analytics, and Training

Therapeutic Area Expertise, Market Insights & Customer Understanding
Build and maintain strong knowledge of ALL/LBL, product treatment, clinical evidence and pediatric and adult care settings
Understand the clinical, behavioral and institutional factors that influence treatment decisions and customer needs
Partner with Market Research, Analytics, and Medical Affairs to translate customer insights, real-world data, and competitive intelligence into actionable marketing solutions

Integrated Personal & Non-Personal Promotional Leadership
Lead the creation and execution of cohesive, insight-driven promotional campaigns that articulate the Hematology product value proposition across target audiences
Partner with Sales Leadership and Commercial Training to develop high-impact personal selling tools (IVAs, discussion guides, objection handlers) and ensure field alignment and pull through
Own coordinated personal and non-personal promotional plans across field, digital and other relevant HCP channels

Commercial Performance, Business Planning & Resource Management
Track brand performance, campaign effectiveness, and customer engagement metrics against commercial KPIs, translating data into actionable insights for leadership
Manage the assigned brand budget, ensuring disciplined resource allocation, accurate forecasting, monthly accruals, and ROI tracking
Direct agency partners (creative, media, digital), establishing clear strategic briefs, maintaining high-quality standards, and ensuring timely, cost-effective deliverables

Strategic Leadership, Accountability & Operational Excellence
Demonstrate an owner’s mindset for assigned hematology product’s commercial performance, taking initiative and driving projects forward independently with minimal oversight
Make well-reasoned, timely decisions within established authority while knowing when to seek executive alignment
Ensure all marketing strategies, tactical programs, and materials strictly adhere to applicable laws, industry codes, and Jazz compliance policies

Required Knowledge, Skills & Abilities
Minimum 7 years of commercial pharmaceutical or biotechnology experience is required, including substantial hands-on product marketing or brand management experience
Proven marketing experience in complex specialty pharmaceuticals market is required
Ability to travel domestically approximately 30% to 40% for congresses, field visits, and company meetings

Required / Preferred Education
Required: Bachelor’s degree in marketing, business, life sciences, or related discipline
Preferred: Advanced degree (MBA, MS, PharmD, or equivalent graduate qualification)

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