Field Marketing Representative

Company Description Optimum Extracts was established in 2013 in the Washington medicinal cannabis industry and has since expanded operations into New Jersey and Nevada. The company is a multi-state operator that houses consumer-facing brands such as Optimum Mood, The Farmers Market, and Clouds. Each brand reflects a commitment to quality cannabis products, distinct experiences, and responsible market growth. Team members collaborate across states and brands, offering opportunities to contribute to an evolving, dynamic cannabis marketplace. Applicants can expect a fast-paced environment with room to grow as the company continues expanding its footprint.
Role Description The Field Marketing Representative is a full-time hybrid role based in Baltimore, MD, with some work-from-home flexibility. This role focuses on executing in-market brand activations, including in-store demos, pop-ups, and local events to increase product awareness and drive sales. Day-to-day responsibilities include visiting retail locations, engaging with customers and budtenders, setting up displays, distributing marketing materials, and gathering feedback from the field. The representative will build and maintain relationships with retail partners, coordinate with internal sales and marketing teams, and report on promotional performance and competitive insights. Additional tasks include managing schedules for store visits and events, ensuring brand standards are followed, and supporting social and digital initiatives with timely field updates and content ideas.
Qualifications

Demonstrated skills in Field Marketing, including executing in-store promotions and local events.
Strong Relationship Building and Customer Service skills to collaborate with retail partners and consumers.
Excellent Communication skills, both verbal and written, for clear presentations, product education, and reporting.
Sales-oriented mindset with experience supporting retail sales, upselling, or meeting performance targets.
Ability to work in a hybrid environment, balancing in-field work with administrative tasks from home.
Strong organizational and time-management skills, with the ability to manage multiple locations and events.
Comfort working in the regulated cannabis industry and willingness to learn product and compliance details.
Reliable transportation for travel to retail locations and events in the Baltimore, MD area and surrounding markets.
High school diploma or equivalent; post-secondary education in Marketing, Business, or related field is beneficial.
Prior experience in field marketing, brand ambassador roles, or retail cannabis is preferred but not required.

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