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Lifecycle Marketing Lead - Salesforce & Automation

Behavioral Innovations · Plano, TX, USA ·

Job type:
Full Time

Behavioral Innovations is seeking a Lifecyle Marketing Manager to own lifecycle strategy, automated journeys, and audience analytics on Salesforce Marketing Cloud. You will write content, manage direct mail programs, and drive testing programs across multiple markets while ensuring HIPAA compliance and data governance.
The role requires strong writing, analytics, and project management skills, with 5+ years in lifecycle or related marketing.

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