Paid Social Media Specialist

Paid Social Media SpecialistConnection is seeking a data-driven Paid Social Media Specialist to own the strategy, execution, and optimization of campaigns across LinkedIn, Meta, and Reddit. You'll manage targeting, budgets, testing, creative iteration, and performance—scaling successful campaigns to increase pipeline and return on ad spend. This role offers meaningful ownership of paid social strategy and performance while partnering with teams across the business. You'll build B2B campaigns in LinkedIn Campaign Manager, Meta Business Manager, and Reddit Campaign Manager, as well as monitor daily performance of paid social initiatives, using performance data to optimize results and providing guidance to digital marketing campaign owners as needed based on campaign objectives. This role reports to the Manager, Social Media and also provides opportunities to support organic social storytelling and event coverage.Applicants must be authorized to work for any employer in the U.S. We are unable to sponsor or take over sponsorship of an employment visa at this time.ResponsibilitiesBuild and manage B2B campaigns in LinkedIn Campaign Manager, Meta Business Manager, and Reddit Campaign ManagerMonitor performance daily and optimize audiences, creative, copy, budgets, and campaign structureDevelop A/B tests and apply insights to improve future campaignsAnalyze CPL, ROAS, pipeline influence, and performance against historical, cross-channel, and industry benchmarksPartner with Creative to develop engaging, platform-optimized advertisingCollaborate with Marketing, Ecommerce, Events, Partner Marketing, and Product ManagementShare paid-media insights with the organic social team and help amplify top-performing contentSupport live social coverage at company-sponsored eventsStay current on platform capabilities, benchmarks, and best practicesMinUSD $76,500.00/Yr.MaxUSD $97,920.00/Yr.QualificationsBachelor's degree—or an equivalent combination of education and experience—in marketing, communications, social media, or a related fieldAt least five years of relevant work experienceExtensive hands-on experience managing B2B paid social campaignsProven success optimizing and scaling campaigns to improve pipeline and ROASStrong command of audience targeting, campaign analytics, attribution, pixels, UTMs, and CRM integrationExperience collaborating with creative teams to test and refine ad formatsExcellent written communication, organization, collaboration, and project-management skillsFamiliarity with social management platforms such as Sprout Social or HootsuiteAbility to support occasional event travel—fewer than six trips annuallyPreferred QualificationsB2B technology or IT-industry experienceDeep LinkedIn Campaign Manager expertiseReddit advertising experienceConfidence presenting campaign spend, CPL, ROAS, and pipeline-influence resultsBecause of the possibility for fraudulent job postings on many popular job boards, please be advised that Connection will never offer a position of employment without a complete interview process and communication with a "live person".