Vice President Marketing

At Velocity, Sim Racing Lounge (https://velocitysimlounge.com/) , we are redefining location-based entertainment. We fuse the thrill of professional-grade simulation racing with a high-end food and bar program inside stunning, state-of-the-art venues. Whether guests are racing enthusiasts competing for top lap times or groups looking for an unforgettable night out, Velocity delivers a premium, immersive social experience.

As a high-growth startup, we are rapidly scaling our brand and footprint—and we’re looking for a visionary, hands‑on marketing leader to drive our growth strategy from the ground up.

Vice President of Marketing
Company: Velocity, Sim Racing Lounge

Location: Dallas or Houston, Texas

Job Type: Full-Time

About Velocity
At Velocity, Sim Racing Lounge (https://velocitysimlounge.com/) , we are redefining location-based entertainment. We fuse the thrill of professional-grade simulation racing with a high-end food and bar program inside stunning, state-of-the-art venues. Whether guests are racing enthusiasts competing for top lap times or groups looking for an unforgettable night out, Velocity delivers a premium, immersive social experience.

As a high-growth startup, we are rapidly scaling our brand and footprint—and we’re looking for a visionary, hands‑on marketing leader to drive our growth strategy from the ground up.

The Role
We are seeking an Vice President of Marketing to own our brand strategy, guest acquisition, local store marketing, and digital presence.

As an early-stage executive leader, you will roll up your sleeves and execute. You must be comfortable toggling seamlessly between high-level brand building and tactical execution. We need someone scrappy, resourceful, and deeply analytical who thrives in a fast-paced startup environment and knows how to build scalable marketing engines with speed and efficiency.

Key Responsibilities
Strategic Leadership & Brand Building

Brand Strategy: Define, elevate, and safeguard the Velocity brand voice, identity, and visual standards across all digital and physical touchpoints.

Go-to-Market Execution: Develop and execute multi-channel GTM marketing plans for new venue launches, grand openings, and brand partnerships.

Customer Acquisition & Retention: Architect end-to-end guest acquisition strategies across digital marketing, paid media, email/SMS, local PR, and loyalty programs to drive foot traffic and repeat visits.

Build the Marketing Engine & Team: Hire, develop, and raise the bar for Velocity’s marketing and content team.

Tactical & Hands-On Execution

Digital & Performance Marketing: Oversee paid social, search, display, influencer campaigns, and SEO; track performance metrics to optimize ROI and lower Customer Acquisition Cost (CAC).

Content & Social Media: Direct the creation of engaging, high-octane content (video, photo, social) that captures the energy of simulator racing and our food & beverage offerings.

Website Performance: webpage optimization for discovery and online booking and event inquiry conversion optimization.

Local Store Marketing (LSM): Design grassroots and local community marketing playbooks for venue general managers to activate corporate events, leagues, and private parties.

Public Relations & Events: Secure media coverage, manage PR agencies, and launch high-impact events, esports tournaments, and brand activations.

Analytics & Budget Management

Data-Driven Insights: Monitor marketing KPIs, conversion funnels, and customer lifetime value (LTV) to continually refine messaging and campaign effectiveness.

Resource Optimization: Manage the overall marketing budget pragmatically, maximizing output through scrappy, high-impact channels before scaling spend.

Qualifications & Requirements

8+ years of progressive marketing experience, with a proven track record leading growth or marketing teams in hospitality, location-based entertainment (LBE), or high-growth startup consumer brands.

Strategic + Tactical Mastery: Demonstrated ability to map out a multi-year brand vision while personally managing day-to-day execution when resources are lean.

Startup Mindset: Highly resourceful, adaptable, and comfortable operating under ambiguity with rapid iteration.

Experiential & Local Marketing Expertise: Deep experience launching physical venues, driving foot traffic, and executing local community activations.

Analytical & Data-Fluent: Strong grip on digital performance metrics, tracking, CRM tools, and ROAS optimization.

Passion for Entertainment/Gaming: An affinity for racing, gaming, hospitality, or immersive entertainment is a major plus.

What We Offer

Competitive salary + performance based bonus

Flexible/hybrid work environment with travel to venue sites

Generous paid time off

Comprehensive health benefits

The opportunity to shape the foundational culture and brand of a fast-growing entertainment concept

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