Regional Director of Business Development

Kansas City, MO (Regional/Territory Role)
Full-Time | Healthcare | Long-Term Care | Post-Acute
OPCO Skilled Management is seeking an experienced Regional Director of Business Development to lead growth initiatives across the Kansas City market . This role is ideal for a strategic healthcare sales leader with strong hospital relationships and deep knowledge of long-term care, post-acute networks, and referral development .
Position Summary The Regional Director of Business Development is responsible for driving census growth, building referral partnerships, and executing regional marketing strategies that support organizational growth and profitability. This position oversees territory-level sales efforts, develops high-level referral relationships, and represents the organization across hospitals, physician groups, and post-acute networks.
Key Responsibilities Build and maintain strong referral partnerships with hospitals, physicians, discharge planners, case managers, and senior service organizations

Drive census growth and quality payer mix by meeting or exceeding occupancy goals

Develop and execute short- and long-term business development and marketing strategies

Identify and pursue new business opportunities within the assigned territory

Strengthen relationships with post-acute networks, ACOs, Preferred Provider Networks, and BPCI/BPCI-A partners

Create and manage individualized hospital and referral source plans

Monitor market trends, competitor activity, and referral patterns to inform strategy

Collect, analyze, and report marketing and census data to leadership

Prepare required reports including weekly schedules, activity logs, and action plans

Collaborate with clinical and operational leadership to ensure alignment between services and referral expectations

Support marketing coverage needs during unplanned vacancies when required

Qualifications Bachelor's degree in Marketing, Communications, Healthcare Administration , or related field (preferred)

5+ years of experience in long-term care, post-acute, or healthcare services

2+ years of experience in marketing strategy, data analysis, and business development (required)

3+ years of consultative healthcare sales experience (preferred)

Strong understanding of hospital discharge processes, referral development, and census management

Proven ability to build and maintain executive-level healthcare relationships

Excellent communication, organization, and presentation skills

Why Join OPCO Skilled Management? Regional leadership role with strategic impact

Supportive executive team and growth-focused culture

Opportunity to influence market expansion and referral strategy

Competitive compensation (commensurate with experience)

Stable organization within the long-term care sector

OPCO Skilled Management is an Equal Opportunity Employer.

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