Director of Field Marketing

Jiffy Lube International (JLI) is the leading brand in the automotive quick lube business, with more than 2,000 service centers in the U.S. JLI Marketing drives strategic and competitive programs across a franchise system of more than 130 independently owned and operated franchisees, directly managing programs and consulting franchisees on local marketing plans.

About the Role
We are seeking a Director of Field Marketing to lead local marketing strategy and spend for all Jiffy Lube franchisees. This leader heads a team of Area Marketing Managers who help co‑op markets and franchisees plan and execute their local marketing investment. The role drives coordination between national and local planning, holds a leadership role on national franchise marketing committees, and is pivotal to growing traffic at Jiffy Lube service centers. The ideal candidate brings more than 15 years of experience, including deep franchise retail marketing expertise and a proven record of driving growth through local marketing activities and tactics. They pair a strong commercial mindset with exceptional leadership skills and the credibility to influence franchisees at every level. This position leads a team and manages commercial discussions and marketing implementation with franchisees.

Key Responsibilities & Accountabilities

Local Marketing Spend and Budget Management

Own the strategy, allocation and optimization of local marketing spend across all franchisees, co‑op markets and area markets

Set local marketing investment guidelines and planning tools that help franchisees invest efficiently and measure results

Hold direct accountability for a marketing budget, including annual spend planning and ROI analysis

Track local marketing performance and ROI, shifting investment toward the highest‑return tactics

Leadership and Team Management

Lead, mentor and develop a team of Area Marketing Managers

Set clear goals, performance expectations and development plans

Lead commercial discussions and negotiations with franchisees and co‑op markets

Apply a commercial lens to every local program, balancing system growth with franchisee ROI

National and Local Planning Coordination

Drive coordination between national and local marketing plans

Translate local priorities and market insights into recommendations that shape the national advertising plan

Franchise Marketing Committee Leadership

Serve in a leadership role on national franchise marketing committees and advisory boards

Ensure effective communication and collaboration between franchisees and the marketing team

Oversee marketing strategy and execution for large co‑op markets

Identify emerging co‑op markets and lead the process to establish and launch new co‑ops

Local Marketing Strategy and Deployment

Lead development of local marketing strategies and tactics that drive traffic and growth

Share local market insights and best practices across markets

Deploy CVPs across the franchise system

Ensure local marketing creative follows brand standards and manage the creative review process

Qualifications

15+ years of experience in franchise or retail marketing, channel marketing, marketing management, advertising or related sales roles

Deep franchise retail marketing experience with a history of driving growth through local marketing tactics

Strong commercial mindset and thorough knowledge of the 4 Ps

Proven track record leading commercial discussions and negotiations

Demonstrated success leading and developing field or area marketing teams

Experience working with franchisee advisory, advertising or marketing committees

Automotive service or franchise retail operations experience strongly preferred

Strong analytical skills to assess market trends, performance and ROI

Highly self‑motivated with ability to manage competing priorities

Travel required: approximately 25–50% (regional meetings, franchisee meetings, market visits, agency meetings)

Candidates must already live in the Houston area; relocation is not offered.

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