Vice President, Performance Marketing

For our client, we are seeking a Vice President, Performance Marketing to join the team of a leader in the Retail & Consumer Goods space.
This leader will own the performance marketing strategy and investment approach across a multi-brand portfolio, with responsibility for turning revenue and margin goals into disciplined paid media plans. The role will also guide channel mix decisions, new channel testing, and launch strategies while partnering closely with cross-functional stakeholders to drive efficient growth. In addition, this position will lead a high-performing team and external agency partners in a fast-moving, data-driven environment.
Location: Remote
Compensation: $180,000 – $220,000 annually
Responsibilities

Own the performance marketing P&L and multi-year strategy for a multi-brand portfolio
Set channel and budget allocations based on strategic performance metrics
Translate revenue and margin targets into a comprehensive paid media investment plan
Develop repeatable strategies for product launches and seasonal campaigns
Monitor competitor activity and market trends for new opportunities
Lead and develop a high-performing team of marketing specialists and agencies
Champion a culture of continuous testing and optimization across performance channels
Oversee initial campaign executions in new marketing channels
Qualifications

Bachelor's degree in Marketing, Business, or a related field; advanced degree is a plus
12+ years in performance marketing or paid media, including 5+ years in leadership roles
Proven track record managing a substantial paid media budget across multiple channels
Experience overseeing performance marketing for multiple brands or business units concurrently
Strong understanding of performance marketing metrics such as CAC, LTV, incrementality, and ROAS
Ability to influence across departments without direct authority
Proven team-building and agency management experience at scale
Executive presence and communication skills suitable for C-suite reporting
Benefits

Competitive paid time off policies and retirement plan match
Comprehensive medical, dental, and vision coverage
Supplemental benefits options enhancing personal and family health
Employee discounts across the portfolio of brands
Our client is an equal opportunity employer.

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