Marketing Manager - Southwest Airlines Federal Credit Union (Dallas, TX)

Published: October 28, 2026

Type: Full Time

Qualifications
Minimum qualifications:

Strong leadership, personnel management, and project management skills

Ability to manage multiple priorities, deadlines, and teams simultaneously

Excellent communication, copywriting, editing, proofreading, and presentation skills

Strong interpersonal, relationship-building, team building abilities

Initiative, professionalism, public speaking, and independent problem-solving skills

Ability to represent the organization at events, meetings, and community functions

Sales or business development experience is a plus

All qualified candidates must pass a credit and background check

Responsibilities
Primary Responsibilities
Department Leadership & Personnel Management

Provide daily leadership, coaching, direction, and accountability for the Business Development team and Graphic Designer

Manage workflows, project assignments, priorities, approvals, timelines, and deliverables

Oversee project completion, communication, productivity, and departmental performance

Support the VP of Marketing with workflow management, project coordination, and operational execution

Work with Sr. Marketing Data Analyst and monitor campaign performance, metrics, and analyze marketing analytics

Administrative responsibilities would include tracking and managing departmental invoices, monitoring marketing inventory and supplies, and coordinating with vendors on pricing, materials, services, ordering, and receiving. The position would help ensure accurate recordkeeping, timely payments, and efficient management of department resources.

Marketing Campaign, Creative & Brand Management

Initiate and coordinate marketing campaigns, product initiatives, member communications, and organizational marketing efforts

Manage campaign timelines, execution schedules, approvals, and cross-department coordination

Collaborate with Marketing Specialist to develop original campaign concepts, themes, messaging, and marketing ideas aligned with organizational goals and branding

Provide creative direction for graphic design, advertising, digital content, and promotional materials, ensuring quality, and timely execution

Oversee consistency, copywriting, editing, proofreading, layout review, compliance, branding and content development across all marketing assets

Manage the coordination for seamless delivery of assets to social media, email marketing, website updates, digital promotions, SEGS, stations and campaign assets across channels

Business Development, SEG & Relationship Coordination

Support SEG development, sponsorships, community partnerships, and business growth initiatives

Oversee business development activities, outreach efforts, and promotional support materialsOversee logistics for events, travel, sponsorships, SEG visits, and presentations

Research new opportunities for relationships, new SEGs and community organizations

About the Employer
SWACU is proud to offer our people a career-oriented, professional growth environment that combines providing our members with first-in-class service while having lots of fun at the same time!

FREE health insurance

FREE dental insurance

FREE vision insurance

FREE life insurance

FREE short-term and long-term disability

FREE employee checking account

Paid Time Off up to 3 weeks per year

13 Paid Holidays (2 ½ weeks of more paid time off!)

Flexible Spending Accounts

401(k) plans with employer match

Tuition reimbursement

Casual dress code, every day

Ongoing training through classroom and online formats

Employee recognition programs

Employee committees that promote culture, fun, and wellness

Monthly company-wide activities for our employees, like Field Day. Biggest Loser, and a Step Challenge

Southwest Airlines Federal Credit Union, a world class financial institution, is looking for a Marketing Manager for our Dallas Branch near Love Field Airport. The Marketing Manager would serve as the operational management partner to the Vice President of Marketing, overseeing the day-to-day operations, workflow, personnel, and execution of the marketing department. This role coordinates marketing campaigns, creative development, promotional initiatives, business development support, partner outreach & relationships, and overall departmental organization. The Marketing Manager reports directly to the Vice President of Marketing and provides direct supervision for the Business Development team and Graphic Design, ensuring effective execution of departmental goals, timelines, and marketing initiatives.

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