Creative Director

Amazon Advertising’s Brand Innovation Lab is hiring a Creative Director to lead teams from creative brief through launch, using data and AI to build multi-channel campaign experiences.
Responsibilities Elevate creative excellence across campaign development and execution
Own and grow advertiser relationships by building trust through creative quality, proactive communication, and understanding of advertiser goals and category dynamics
Define creative strategy for multiple advertisers
Use strategic research and/or data to develop campaign insights and creative ideas
Concept, pitch, design, and deliver first-of-its-kind ad campaigns and experiences for global brands, from brief to launch
Defend and champion strong ideas with clear, intelligent, and persuasive creative rationales
Champion the end customer in every creative decision to deliver genuine value and utility for Amazon customers while meeting advertiser objectives
Explore and integrate AI-powered creative tools, including generative imagery, dynamic content, and personalization engines, into campaign development
Apply end-to-end creative production expertise to ensure multi-channel work meets quality standards, timelines, budgets, and technical specifications
Independently creative direct campaigns and collaborate with internal teams, clients, and external agency partners
Direct creative disciplines beyond personal functional expertise and provide feedback across all stages of development
Mentor art directors, copywriters, designers, program managers, developers, and content producers to produce customer-focused solutions aligned to client objectives
Apply art-direction and copywriting expertise across formats including digital, print, out-of-home, video, and more
Make creative trade-off decisions across teams, clients, and end-customer needs
Measure and improve departmental processes through documentation
Review and improve campaign ideas, scripts, and presentation decks
Present campaign pitches to brand clients and their media/creative agencies
Partner with the Alexa team to create campaigns for a brand
Create AI-powered interactive shopping experiences for a brand’s new product launch or customer experience
Explore generative AI tools to develop personalized creative assets at scale for advertisers
Work with Legal and PR on creative messaging feedback
Write documentation to improve creative processes
Review video edits for a brand’s sponsorship of a PV or Twitch series as part of their full-funnel campaign
Requirements 8+ years of driving compelling creative strategy and execution experience at an agency or in-house creative team
Bachelor’s degree
Technologies InDesign
Photoshop
Illustrator
Keynote
AI-powered creative tools
Generative imagery
Dynamic content
Personalization engines
Alexa
Amazon/3P data
Generative AI tools
Benefits Sign-on payments
Restricted stock units (RSUs)
Health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance, option for Supplemental life plans)
EAP
Mental Health Support
Medical Advice Line
Flexible Spending Accounts
Adoption and Surrogacy Reimbursement coverage
401(k) matching
Paid time off
Parental leave
About the team Brand Innovation Lab (BIL) conceptualizes and executes bespoke advertising experiences for global brands investing in media with Amazon Ads
BIL scales successful campaign elements into new products or features within existing products
Global team includes creatives, strategists, design technologists, engineers, and producers collaborating to build customer-obsessed solutions across the Amazon canvas (Alexa, Twitch, Prime Video, Fire TV, etc.)
Campaigns connect brands to the Amazon canvas, including Alexa, Twitch, IMDb, and Prime Video
Collaboration aligns to advertiser goals through customized experiences
Location: Santa Monica, CA (onsite)
Compensation: USD 155,400 - 210,300 per year
Experience: 8+ years
Education: Bachelor’s degree

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