Local SEO Specialist Job at Summers Plumbing Heating & Cooling in Marion

Local SEO & SEO Specialist
Employment Type: Full-Time

Department: Marketing

Compensation: $70,000–$90,000 annually, based on experience

Location: On-site (Marion, IN)

Position Overview
We are looking for a results-driven Local SEO & SEO Specialist to lead organic search strategy across our growing portfolio of businesses and locations.

This position will be responsible for improving visibility in Google Search, Google Maps, Bing, Apple Maps, and emerging AI-powered search platforms. The ideal candidate understands both traditional SEO and local SEO and knows how to turn rankings and organic traffic into actual phone calls, leads, booked appointments, and revenue.

This is not simply a content-writing position. We are looking for someone who understands how technical SEO, website optimization, local search, Google Business Profiles, citations, content, backlinks, analytics, and conversion optimization work together.

This is a full-time, on-site position. The selected candidate must be available to work in person at our office during regular business hours. This is not a remote or hybrid opportunity.

Key Responsibilities
Local SEO & Google Maps

Manage and optimize Google Business Profiles across multiple locations and brands.

Improve Google Maps/Local Pack visibility for high-value service keywords.

Perform local keyword research and develop city, service-area, and location-specific strategies.

Monitor and improve NAP consistency across major directories and citation sources.

Manage listings through platforms such as BrightLocal, Yext, Semrush Local, or similar tools.

Identify duplicate, inaccurate, suspended, or conflicting business listings and coordinate corrections.

Develop strategies for review generation and reputation growth.

Monitor competitors' Google Maps rankings, categories, reviews, citations, and local SEO strategies.

Optimize primary and secondary Google Business Profile categories, services, products, photos, posts, and business information.

Organic SEO

Develop and execute SEO strategies for multiple company websites.

Conduct keyword research and identify high-value commercial search opportunities.

Optimize service pages, location pages, landing pages, blog content, and supporting content.

Perform on-page SEO including title tags, meta descriptions, headings, internal linking, image optimization, and content structure.

Develop content briefs based on search intent and competitive analysis.

Identify content gaps and new organic search opportunities.

Monitor organic rankings, traffic, conversions, and revenue.

Technical SEO

Conduct technical SEO audits.

Identify and resolve indexing, crawling, canonicalization, redirect, sitemap, and internal linking issues.

Work with WordPress websites and page builders such as Elementor.

Monitor Core Web Vitals and site performance.

Implement or recommend schema and structured data.

Monitor Google Search Console for indexing and technical issues.

Understand the SEO implications of website migrations, redirects, subdomains, subdirectories, and URL restructuring.

Authority & Link Building

Identify high-quality local and industry-specific backlink opportunities.

Build relationships with chambers of commerce, local organizations, sponsorship partners, industry publications, and relevant websites.

Perform competitor backlink gap analysis.

Develop strategies for earning authoritative local links rather than relying on low-quality bulk link building.

Analytics & Reporting

Track organic leads, phone calls, booked jobs, conversions, and revenue.

Use Google Analytics 4, Google Search Console, Semrush and other SEO platforms to evaluate performance.

Create monthly SEO and Local SEO scorecards.

Track rankings at the city, ZIP code, and service-area level.

Translate SEO metrics into business results rather than reporting rankings alone.

Platforms & Tools

Google Business Profile

Google Search Console

Google Analytics 4

Google Tag Manager

Semrush

BrightLocal

Yext

WordPress

Elementor

Screaming Frog

Looker Studio

Bing Webmaster Tools

Call tracking platforms

CRM or revenue attribution platforms such as ServiceTitan

Qualifications

3+ years of hands-on SEO or Local SEO experience preferred.

Demonstrated success improving organic and Google Maps visibility.

Experience managing SEO for multi-location businesses is strongly preferred.

Home-services SEO experience is a major advantage.

Strong understanding of Google Business Profile optimization.

Strong knowledge of technical, on-page and off-page SEO.

Experience working directly inside WordPress.

Ability to analyze data and make decisions based on business outcomes.

Strong attention to detail and project management skills.

A college degree is not required. Proven results, technical knowledge, and practical SEO experience are more important to us.

What Success Looks Like
Success in this position will be measured by improvements in:

Google Maps visibility

Organic search rankings

Non-branded organic traffic

Organic phone calls and form leads

Booked appointments

Revenue attributed to organic search

Google Business Profile engagement

Citation accuracy

Website authority

Organic market share versus competitors

We are looking for someone who wants ownership of the channel—not someone who simply completes an SEO checklist.

#J-18808-Ljbffr