Bailey Nurseries, Inc is hiring: Director of Marketing in Newport

Bailey Nurseries, Inc., a fifth-generation, family-owned horticultural leader, seeks a Director of Marketing to shape and grow its trusted plant brands. This role leads integrated marketing strategy across wholesale and retail channels, overseeing brand management, digital, content, and trade marketing. Partnering closely with sales, growing, and operations teams, you’ll drive product launches, campaigns, and merchandising tools that support garden centers, landscapers, and retailers nationwide. Lead and mentor a collaborative marketing team in a down-to-earth, innovative, quality-focused culture. Lead development and execution of integrated marketing strategy to grow brand presence and sales across wholesale and retail channels Oversee brand management for Bailey Nurseries’ product lines, ensuring consistent positioning and storytelling across all touchpoints Plan and manage annual marketing budget, ensuring strong ROI on campaigns, events, and digital initiatives Direct digital marketing, including website, email, social media, and content marketing to support customers and sales teams Collaborate with sales, production, and product development to align marketing plans with business and growing cycles Analyze market trends, customer insights, and competitive activity to guide product launches and promotional strategies Manage relationships with agencies, vendors, and industry partners to extend brand reach and effectiveness Lead, mentor, and develop a high-performing marketing team in a collaborative, family-oriented culture Oversee creation of marketing collateral, trade show materials, and retail merchandising tools for garden centers and landscapers Track and report on key marketing performance metrics, recommending adjustments to optimize results Marketing strategy Brand management Digital marketing Content marketing B2B marketing Budget management Market analysis Team leadership Project management CRM/marketing automation Medical Insurance Dental Insurance Vision Insurance Life Insurance 401k Bachelor’s degree in Marketing, Business, Communications, or related field Advanced degree (MBA or similar) preferred Professional marketing certifications (e.g., AMA, Digital Marketing, Google Analytics) a plus Proven experience leading multi-channel marketing programs and teams