Senior Paid Media Strategist (PPC | Home Services)

Description

Do not apply if you need step-by-step direction, have no service-business lead generation experience, or measure success by clicks, impressions, or form fills instead of revenue.

We are hiring a senior paid media strategist to own performance marketing for home services businesses such as HVAC companies, plumbers, electricians, pest control companies, roofers, and similar service-based businesses.

Experience in the home services industry is a huge plus. Experience with service-based business lead generation is required.

The role

You will own paid media strategy and performance across channels such as Google, Meta, YouTube, streaming/CTV, landing pages, tracking, and funnel analytics.

The goal is simple: generate qualified leads that turn into booked jobs and revenue.

Our target is typically a 10% cost-to-revenue ratio, with 20% as the upper limit depending on the account, measured against qualified booked or closed revenue whenever tracking allows.

What you’ll do

Own performance.

Diagnose what is broken.

Fix it.

Scale what works.

Requirements

Who we’re looking for

We care less about years of experience and more about judgment, pattern recognition, and results.

You may be a fit if you:

Have managed paid media for home services or other service-based businesses

Understand the difference between leads, booked jobs, and revenue

Know why PPC campaigns usually fail in service industries

Can audit an account and identify in real time what needs to change

Think beyond the ad account into tracking, landing pages, funnels, lead quality, and sales follow-up

Can work with full autonomy

Can explain what is happening, why it is happening, and what should happen next

Can clearly state needs, requirements and expectations when cross-collaborating on projects owned by PPC

Not a fit if you:

Need constant direction

Only follow Google/Meta recommendations

Optimize for form fills without caring about revenue

Have no service-business lead generation experience

Report numbers without diagnosing problems

Wait to be told what to test or fix next

Benefits

Work arrangement

Fully remote.

We care about results, ownership, communication, and value created. There will be some required meetings, and our primary working timezone is US Eastern Time same as our clients, so general availability for collaboration, calls and time sensiteive client issues should overlap with US Eastern Time business hours, but these are not required fixed work hours.

A core part of our company philosophy is giving great professionals as much of their time back as possible.

Compensation

$4,000–$8,000/month · commensurate with experience and measurable track record.

There is no fixed compensation ceiling for the right person, but compensation must make sense relative to the measurable value created.

We are open to paying very well for someone who can create measurable value for clients and the company.

The expectation is simple: direct clients’ revenue, produced by paid media channels, should be at least a clear 10x multiple of your compensation+spend.

Benefits

Flexible schedules: We care about what gets delivered, not when the clock starts.

Fully remote: Work from wherever you work best. We can help cover a coworking space or internet costs.

Up to 64 days of paid time off. Includes a paid two-week holiday rest at year end and recharge days.

Professional development: Budgets for courses, tools, techlonogy and conferences.

Parental leave: Three months for new parents.

Profit shares: Year end profits shared across the team.

What we need you to tackle
We’re looking for a senior paid media strategist with strong judgment, pattern recognition, and a track record in service-business lead generation, ideally with home services experience. You should understand how PPC fails in service industries, know how to connect ad performance to booked jobs and revenue, and be able to work independently without step-by-step direction. The right person thinks beyond the ad account, asks for the right data and access up front, communicates clearly, and can state needs and expectations when collaborating across projects.

Non-negotiable hard skills

SEO

PPC Marketing

HVAC

Your day-to-day

Own paid media strategy and performance across Google, Meta, YouTube, streaming/CTV, landing pages, tracking, and funnel analytics.

Audit accounts and diagnose what is limiting performance in real time.

Identify and fix issues across the full acquisition funnel, not just inside the ad platforms.

Measure success against qualified booked jobs and revenue, not clicks or form fills.

Test, refine, and scale campaigns based on lead quality, sales follow-up, and revenue impact.

Communicate what is happening, why it is happening, and what should happen next to internal stakeholders and collaborators.

Nice to haves

Builds bottom-up forecasts (CPC, CTR, CVR, AOV/LTV, booking rates) and scenario plans to pace spend while maintaining the 10–20% cost-to-revenue constraint.

Explains what is happening, why, and what to do next with evidence-backed narratives that drive decisions and unlock cross-functional execution.

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