Vice President of Marketing (FTTH)

Houston, TX (Onsite) | Full-Time, Permanent
About the Role Our client, a well-funded fiber internet provider based in Houston, is hiring a VP of Marketing to lead brand, demand generation, and product strategy as the company expands into new markets across Texas and beyond . This is an executive team role with high visibility and direct impact on revenue growth, customer acquisition, and retention .
Compensation $220,000 to $230,000 base salary + 20% annual bonus + equity
What You Will Do Set and execute marketing strategy across residential, multi-dwelling, and business customer segments
Lead and develop the marketing team
Own the Salesforce environment and MarTech stack , using data and automation to improve efficiency and customer experience
Develop pricing, packaging, and bundle strategies that grow revenue per subscriber
Drive lead generation across digital, social, and traditional channels and deliver quality volume to sales teams
Reduce churn and increase customer loyalty through retention, communication, and rewards programs
Define the brand and value proposition in each market and keep messaging consistent across teams
Direct market research and competitive intelligence to guide promotions and launches
Set KPIs and measure performance to improve acquisition cost, conversion, and upsell results
Partner with executive leadership on company growth strategy
What You Bring 8+ years of senior marketing and sales leadership from an ISP
Proven results improving sales and retention through marketing initiatives
Power user experience with Salesforce and full-stack MarTech platforms
Experience managing a P&L and delivering revenue targets within budget
Experience building pricing and packaging strategies and supporting business cases
Strong digital, social, and traditional marketing experience
Ability to build and develop a team in a high-growth environment
Excellent written, verbal, and executive presentation skills
Bachelor’s degree in Marketing, Communications, or a related field, or equivalent experience
Fully onsite in Houston. Travel up to 25% . A valid driver’s license and clean driving record are required.

#J-18808-Ljbffr