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Lifecycle Marketing Specialist: Customer Journey & Engagement

Motive · Salem, OR, USA ·

Job type:
Full Time

Motive is seeking a Lifecycle Marketing Manager to own defined customer journeys and lifecycle initiatives, translating strategy into briefs, content needs, and success metrics. You’ll work with Campaign Ops/MOps to implement and optimize campaigns, while driving the adoption, renewal, and engagement across B2B SaaS customers.
You’ll collaborate with creative, analytics, and marketing ops teams to develop campaigns, run tests, and leverage AI/automation to accelerate drafting and reporting,

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