Social Media Manager, Consumer Brand (Remote - US only)

Pay: n/a. Candidates based in the US are preferred from the San Francisco Bay Area. A digital health company with a growing consumer wellness brand is hiring a Social Media Manager to own its organic social channels. The role sits within the brand marketing team and focuses on strategy, writing, and cultural relevance across major platforms. The company describes its work as using technology to make care more accessible and removing common barriers to getting help.

Responsibilities

Set the organic social strategy, platform vision, audience goals, and content pillars that support brand and business objectives.

Write and concept hooks, captions, scripts, and recurring series that keep the brand's voice consistent across platforms.

Build and run a monthly editorial calendar that balances evergreen themes, cultural moments, and cross-functional priorities.

Lead social-first concepts and content plans for campaigns and brand partnerships, including measurement.

Grow community engagement, turn comment and listening insights into content, and co-own escalation and safe-messaging standards for sensitive topics.

Own the quarterly social report and turn performance data into clear recommendations, including a small organic boosting budget.

Requirements

7+ years of experience in social media strategy and content, with end-to-end ownership of an organic channel and measurable results.

Exceptional copywriting skills and the ability to write in a brand voice, plus strong creative strategy that can be presented to senior stakeholders.

Deep fluency in Instagram, TikTok, and Threads, working knowledge of LinkedIn, and experience with scheduling and analytics tools and AI tools in creative workflows.

Track record of short-form video concepting and scripting that performed well.

Experience guiding peers, freelancers, or internal teams through influence, with interest in growing into people management.

Good editorial judgment on mental health and other sensitive topics, including knowing when not to post.

Applicants must be based in: United States.

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