Social Media Specialist I

Social Media Specialist IThe Ivy College of Business is hiring a Social Media Specialist I to create day-to-day content and develop comprehensive strategies to support college objectives on social media. Under the supervision of the college's Graphic Designer, this individual will work directly with the college's marketing and communications team, which includes the Director of Marketing and Communications, Graphic Designer, Event Planner, Web Manager, as well as marketing and photography interns.The successful candidate will be skilled with social media content management platforms and analytics, stay organized, and deliver timely, creative content (text, image, and video) based on audience insight. The successful candidate will also foster positive and collaborative relationships with internal and external constituents.Example of Duties:Develops and manages social media strategies and campaigns.Creates and publishes daily content, including text, graphics, photos, and short-form videos.Builds brand awareness, increases engagement, and grows social media audiences.Promotes the Ivy College of Business, its people, events, and accomplishments.Monitors platform trends, best practices, and digital accessibility standards.Plans and manages paid social media campaigns within established budgets.Monitors campaign performance, engagement, and analytics.Recommends content and strategy improvements based on results.Prepares monthly and annual performance reports and shares insights with leadership.Monitors social media activity and responds to comments, questions, and feedback.Identifies opportunities to increase engagement with key audiences and stakeholders.Establishes, manages, and monitors college-affiliated social media accounts.Provides guidance and expertise on social media strategies, platform requirements, and best practices.Conducts social listening and competitor research to identify trends and opportunities.Preferred Qualifications:Experience managing and maintaining social media accounts across multiple platforms.Experience developing, implementing, and managing paid social media advertising campaigns.Ability to interpret social media metrics and analytics, prepare performance reports, and use data to inform and guide content and marketing strategies.Experience creating engaging digital content, including photography, videography, and short-form video.Strong written and verbal communication skills, including experience with professional correspondence with faculty and staff, caption writing, and developing audience-focused social media content.Candidates must be legally authorized to work in the U.S. on an ongoing basis without sponsorship. Immigration sponsorship is not available for this position.Application Instructions: To apply for this position, please complete the Employment Application. Please be prepared to enter or attach the following:Resume/Curriculum VitaeLetter of Application/Cover LetterWhy Choose Iowa State University? Iowa State Employees enjoy comprehensive health and work-life benefits, including medical and dental, as well as:Retirement benefits including defined benefit and defined contribution plansGenerous vacation, holiday, and sick time and leave plansOnsite childcare (Ames, Iowa)Life insurance and long-term disabilityFlexible Spending AccountsVarious voluntary benefits and discountsEmployee Assistance ProgramWellbeing programIowa State offers WorkFlex options for some positions. WorkFlex offers flexibility on when, where, and how you do your work. For more information, please speak with the Hiring Manager.If you have questions regarding this application process, please email employment@iastate.edu, or call 515-294-4800 or Toll Free: 1-877-477-7485.Iowa State University does not discriminate on the basis of race, color, age, ethnicity, religion, national origin, pregnancy, sexual orientation, genetic information, sex, marital status, disability, or status as a U.S. Veteran. Inquiries regarding non-discrimination policies may be directed to Office of Equal Opportunity, 2680 Beardshear Hall, 515 Morrill Road, Ames, Iowa 50011, Tel. 515-294-7612, email eooffice@iastate.edu.General ISU compensation information can be found on the University Human Resources website. Please note that this is only a list of ranges and individuals will be paid commensurate with qualifications.