Head of Marketing

Head of Marketing
About the Opportunity
We are seeking a strategic, data-driven Head of Marketing to lead brand development, demand generation, and market positioning for a growing, globally focused education and research organization focused on real assets, business education, and industry engagement. This role will be responsible for translating organizational strategy into measurable market growth, increased visibility, and stronger stakeholder engagement.

The ideal candidate combines strategic marketing leadership with hands‑on execution experience across brand management, digital marketing, content strategy, lead generation, and analytics. This individual will build scalable marketing systems, elevate thought leadership, and drive enrollment and engagement outcomes through an integrated, data‑driven approach.

What You'll Do
Brand Strategy & Market Positioning

Develop and execute a comprehensive brand and market positioning strategy.

Create differentiated value propositions for prospective students, industry partners, employers, and key stakeholders.

Analyze competitors and market trends to strengthen organizational positioning.

Ensure brand consistency across all marketing channels, communications, and stakeholder touchpoints.

Enrollment & Demand Generation

Design and implement end‑to‑end demand generation campaigns.

Develop lead acquisition, nurturing, and conversion strategies.

Partner with admissions, student success, and business stakeholders to optimize the customer journey.

Monitor and improve key performance metrics including lead quality, conversion rates, and enrollment outcomes.

Continuously refine messaging, channel strategy, and campaign performance through analytics and testing.

Thought Leadership & Content Marketing

Elevate research, industry insights, partnerships, and experiential learning initiatives through compelling content.

Lead integrated content strategies across digital channels, social media, events, earned media, and stakeholder communications.

Maintain a content calendar aligned to academic, industry, and organizational priorities.

Collaborate with subject matter experts to package and distribute high‑value content to target audiences.

Digital Marketing & Analytics

Oversee marketing technology platforms, including CRM, marketing automation, website optimization, SEO, and analytics tools.

Establish marketing performance reporting and ROI measurement frameworks.

Use data to support strategic decision‑making and resource allocation.

Ensure compliance with organizational policies, privacy requirements, and marketing best practices.

Communications & Stakeholder Engagement

Support executive leadership in external communications and reputation management.

Develop messaging for major initiatives, campaigns, events, and announcements.

Ensure consistent voice, tone, and positioning across all external‑facing materials.

Build strong relationships with alumni, donors, industry partners, and other key stakeholder groups.

Qualifications
Required

Bachelor's degree in Marketing, Business, Communications, or a related field.

8+ years of progressive marketing experience, including leadership responsibility.

Proven success developing and executing integrated marketing strategies that drive measurable growth.

Experience with demand generation, digital marketing, content strategy, and brand management.

Strong analytical skills with experience using data to improve marketing performance.

Experience managing marketing technology platforms, CRM systems, and marketing automation tools.

Excellent communication, presentation, and stakeholder management skills.

Preferred

Master's degree in Marketing, Business, Communications, or a related discipline.

Experience in higher education, professional education, professional services, membership organizations, or research‑driven organizations.

Familiarity with enrollment marketing, recruitment marketing, or B2B relationship marketing.

Experience managing agency partners and external consultants.

Success Measures
Success in this role will be measured by:

Increased qualified lead generation and conversion performance.

Growth in audience engagement and digital visibility.

Stronger brand recognition and market positioning.

Effective use of marketing analytics to drive decision‑making.

Successful execution of integrated marketing campaigns and stakeholder communications.

Why Join Us
This is an opportunity to shape the marketing strategy and market presence of a growing organization with an ambitious vision. You'll work closely with executive leadership while building scalable marketing systems, elevating thought leadership, and creating measurable impact across multiple stakeholder audiences.

Pay: Based on experience

nextSource is proud to be an Equal Employment Opportunity and Affiliate Action employer. We do not discriminate based upon race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, veteran status, marital status, parental status, cultural background, organizational level, work styles, tenure, and life experiences or for any other reason.

nextSource is committed to providing reasonable accommodation for qualified individuals with disabilities in our job application procedures.If you need assistance or accommodation due to a disability, you may contact us at talent@nextSource.com.

What nextSource Provides:

Healthcare Benefits including Medical, Prescription, Vision & Dental Coverage | United Healthcare

Voluntary STD & LTD | New York Life

401(k) Retirement Planning | Fidelity

Discount Program

*You are Eligible to participate in the benefits program if you are considered a full-time employee of nextSource, working at least 30 hours per week on a consistent basis.Your coverage will be effective on the 1st of the month following 60 days of employment.

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