Direct Response Copywriter

AS Beauty is one of the fastest-growing cosmetic companies in the market today. We are a family-run business based in New York, NY, focused on developing global beauty brands that deliver real-world solutions to a diverse consumer base. AS Beauty's portfolio includes renowned brands Laura Geller Beauty, Bliss, and Julep Beauty. We are continually developing products that are innovative, effective, and ensure that our customers feel beautiful inside and out.
About the Role

AS Beauty is looking for a

Direct Response Copywriter

with a strong focus on email, SMS + RCS marketing to join our fast-paced creative team across our portfolio of beauty brands.
This role is for a writer who understands that great email copy needs to do more than sound good—it needs to

capture attention, communicate value quickly, and drive action .
You’ll write high-volume promotional, product, launch, and lifecycle email copy while partnering closely with Creative, Growth, Brand, and CRM teams. The ideal candidate has a

consumer-first mindset , understands direct-response principles, can move quickly across multiple brands and priorities, and knows how to use AI to make the creative process faster and smarter.
What You'll Do

Write

high-volume, conversion-focused email copy

across multiple AS Beauty brands.
Develop subject lines, preview text, headlines, subheads, body copy, product messaging, offers, and CTAs.
Translate marketing briefs, promotional calendars, product launches, and business objectives into clear, compelling consumer messaging.
Lead with the

consumer benefit

- quickly answering Why should I care? Why do I need this? Why should I buy now?
Write across the full customer journey, including acquisition, product education, launches, promotions, cross-sells, retention, replenishment, and win-back.
Develop multiple copy variations for

A/B testing , including subject lines, hooks, offers, urgency, benefits, and CTAs.
Balance brand storytelling with strong

direct-response principles

that encourage clicks and conversion.
Adapt voice and messaging across multiple brands, products, audiences, and customer segments.
Partner with designers to ensure copy and visual hierarchy work together to communicate the message quickly and effectively.
Take direction and incorporate feedback from multiple stakeholders while maintaining speed and accuracy.
Use

AI tools to support ideation, iteration, research, versioning, and efficiency

while maintaining strong human judgment and brand voice.
Review email performance and apply learnings to future messaging, hooks, offers, and creative tests.
Manage a high volume of deliverables while meeting tight deadlines in a fast-moving environment.
What We're Looking For

2-4 years of copywriting experience, ideally within

e-commerce, DTC, retail, or performance marketing .
Strong understanding of

direct-response copywriting

and what motivates a consumer to take action.
Experience writing email marketing copy across promotional and lifecycle campaigns.
A

consumer-first mindset

with the ability to turn product features into clear, relevant consumer benefits.
Strong headline, hook, CTA, and promotional writing skills.
Ability to write concise, scannable copy that communicates the key message quickly.
Comfortable writing at

high volume

and managing multiple brands, campaigns, and deadlines simultaneously.
Ability to take a brief, follow strategic direction, and turn feedback into fast, thoughtful revisions.
Comfortable using

AI as part of the everyday writing workflow

to increase speed and creative output.
Strong attention to detail, grammar, proofreading, and consistency.
Ability to adjust tone and voice across different brands and consumer audiences.
Experience in

beauty, skincare, cosmetics, or consumer products is a strong plus .
What Success Looks Like

You instinctively write from the

consumer's point of view . You can take a product feature and quickly turn it into a compelling reason to buy.
You understand that in email, every word has a job—from the subject line that earns the open to the headline that communicates the benefit to the CTA that drives the click.
You're comfortable moving fast, testing often, responding to performance data, and producing a high volume of work without sacrificing quality. You use

AI to accelerate your process - not replace strategic thinking or strong copy instincts.
Most importantly, you understand that the goal isn't simply to write beautiful copy. It's to create messaging that

connects with the consumer and drives measurable action.

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