Advisory Marketing Supervisor

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Job Description:
We are seeking a highly organized and collaborative Marketing Supervisor to help develop and manage strategic marketing initiatives for our Advisory services. This role will partner closely with the Advisory Marketing Director, Service Line Leaders and members of the Marketing team to plan and execute integrated, multi-channel marketing campaigns and strategies that support targeted growth opportunities, brand visibility, pipeline growth and client engagement.

How You'll Spend Your Time

Managing day-to-day marketing efforts for assigned Advisory service lines, ensuring activities align with business priorities and overall marketing strategy

Partnering with the Advisory Marketing Director and service line leadership to develop integrated, multi-channel marketing campaigns across email, digital, social media, content marketing, webinars and events

Coordinating campaign execution with internal Marketing Centers of Excellence and other Marketing team members

Managing campaigns from planning through completion, including timelines, deliverables, approvals and follow-up

Leading recurring marketing meetings with service line leaders to discuss priorities, campaign progress, recommendations and next steps

Translating service offerings, target audiences and business development goals into actionable marketing activities

Supporting targeted marketing initiatives, including account-based marketing (ABM) campaigns, in collaboration with Business Development and internal Marketing teams

Assisting with the management of marketing budgets for assigned service lines

Coordinating the development and distribution of thought leadership content, marketing collateral, presentations and case studies in collaboration with internal Marketing Centers of Excellence

Ensuring brand consistency and messaging alignment across marketing materials and channels

Planning and coordinating marketing activities for conferences, sponsorships, webinars and client engagement events, including promotion, logistics and follow-up

Identifying opportunities to increase visibility and engagement through relevant and strategic events

Maintaining service line marketing calendars, campaign schedules and campaign management tools

Tracking campaign performance metrics and partnering with Marketing Operations to report on marketing effectiveness and pipeline impact

Analyzing campaign results to identify opportunities for improvement and recommend future marketing efforts

Supporting CRM and marketing automation needs, including email distribution lists, campaign setup and data management

The Kinds of People We Want to Talk to

Bachelor's degree in Marketing, Communications, Business or a related field

7+ years of marketing experience, preferably within accounting, consulting, professional services or B2B organizations

Experience independently managing multi-channel marketing campaigns and coordinating events

Strong organizational and project management skills, with the ability to manage competing priorities, take initiative and follow through on responsibilities

Excellent written and verbal communication skills

Ability to translate complex service offerings into clear, compelling marketing messages

Proficiency with Microsoft Office and familiarity with CRM and marketing automation platforms

Experience with demand generation, account-based marketing (ABM) and targeted B2B campaigns

Experience supporting thought leadership and content marketing initiatives, including collaboration on SEO, GEO, paid media and website content

Demonstrated ability and willingness to actively use AI for competitive analysis, research, campaign development and other marketing applications

A continuous learning mindset with an interest in staying current on emerging AI tools, marketing technologies and best practices

What Success Looks Like

Delivering integrated marketing campaigns and events effectively and consistently

Increasing engagement with target audiences and strategic accounts

Building strong partnerships with service line leaders, Business Development and internal Marketing teams

Maintaining consistent and accurate campaign tracking and reporting while translating results into actionable recommendations

The compensation for this position ranges from $75,000-$85,000. In addition to the base compensation, Withum offers a competitive benefits package and bonus program (for eligible roles) based on individual and firm performance. Final offer amounts are based on multiple factors such as the specific role, hiring location, as well as the individual's skills, experience and qualifications. For additional information on our benefits, visit our website at https://www.withum.com/careers/.

WithumSmith+Brown, PC is an equal opportunity employer and does not discriminate against otherwise qualified applicants on the basis of race, color, creed, religion, ancestry, age, sex, (including pregnancy), genetic information, marital status, domestic partnership status, familial status, affectional or sexual orientation, gender identity, citizenship status, national origin, disability or handicap, veteran status, weight, height, or any other classification protected by federal, state, or local law.

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