Director, Product Marketing

Director, Product Marketing Careers at Grace Hill

Department People

Reports To VP of People

Location Remote (US-based)

Employment Type Full-Time

About The Role Grace Hill is seeking a highly strategic, data-driven Director of Product Marketing to lead messaging, positioning, product narrative, and content strategy for our growing SaaS platform. This remote based role is ideal for a leader who can operate both at the strategic level and roll up their sleeves to execute in a fast-moving, resource-lean environment.

Key Responsibilities

Product Portfolio Management: Growth of sales, market share, profitability and customer retention for our product portfolio by developing and implementing go-to-market (GTM) plans that effectively segment our market, target our customers, and position our products/solutions in the marketplace

Market, Competitive and Whitespace analysis

Partner with Product Management to conduct VOC and incorporate market insights into our product roadmaps and coordinate product launches in collaboration with Sales and Marketing teams

Content Creation

Develop content strategy across the portfolio and lead the team to execute

Develop industry thought leader content to drive product brand awareness and extend our positioning as a trusted advisor to our current and future customers, including messaging/positioning that aligns with target personas and their customer buying journey

Drive thought leader channels including webinars and our blog: research and develop topics, and slides, and have the authority to speak to our chosen topics with the aid of internal subject matter experts

Conduct customer interviews and produce case studies, video scripts, or other types of content speaking to the target audience

Demand Generation & Sales Enablement

Collaborate with the VP of Demand Gen to support the activation of campaigns aimed at achieving product revenue/business goals, including initiatives that drive product adoption, attach rate, and customer retention

Maintain competitive analysis for the sales team

Develop internal competitive playbooks/battle cards and other assets to enable the sales team to be effective at positioning the portfolio and accelerating pipeline conversions

Gather win/loss insights from prospects, customers, and sales to produce a quarterly win/loss report

Leadership

Lead, mentor, and grow a team of product marketers

Be the voice of the customer across the organization—articulating needs and insights to influence strategy

Collaborate closely with executives to shape long-term brand and product strategy

Qualifications

8+ years of experience in B2B SaaS marketing, with significant experience in both product marketing and content marketing

3+ years of leadership experience; successful track record of mentoring and developing Product & Content Marketing teams

Proven track record leading GTM launches and crafting compelling product narratives

Strong writing and storytelling skills, with the ability to translate complex concepts into crisp, customer-centric messaging

Demonstrated ability to build a content strategy that drives measurable results

Exp partnering with product, sales, and customer success leaders

Bachelor's degree or equivalent exp required

PropTech industry experience a plus

Proficiency in HubSpot, Salesforce, and marketing automation platforms

Knowledge of Market, Competitive and Whitespace analysis

Certification with the Product Marketing Alliance, Pragmatic Marketing, Sirius Decisions, or similar Product Management/Marketing organization preferred

What We Offer

Competitive salary: $150-165K + Bonus

Comprehensive health, dental, and vision benefits

Remote work option

Collaborative, mission-driven culture

About Grace Hill
Grace Hill helps companies managing multifamily residential properties develop and retain top talent to reduce the operating risk and elevate property performance - with an integrated talent performance management platform encompassing policies, training, and assessment. Our advanced technology-enabled solutions are bolstered by years of multifamily experience, in-depth service level expertise, and outstanding customer support. Today, over 1,600 companies covering a workforce of over 500,000 people rely on talent performance solutions from Grace Hill. Grace Hill is an equal opportunity employer. We consider all qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, or veteran status

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