We’re looking for a Senior Growth Marketing Manager to lead one of our growth marketing pods and drive the execution and optimization of our paid acquisition strategy. This role combines strategic thinking with hands-on leadership—owning performance across a portfolio of campaigns while ensuring strong operational execution.
As a pod lead within the Growth Marketing team, you’ll partner closely with the VP of Growth Marketing and cross-functional teammates across creative, production, and analytics to scale one of the fastest-growing DTC beauty brands. Our best-in-class team operates like a full-service agency—leveraging cutting-edge acquisition strategies, marketing analytics, and industry-leading creative innovation to drive growth.
RESPONSIBILITIES
- Oversee daily Growth Marketing operations for your pod, including planning, creative development, campaign management, and performance analysis.
- Manage and mentor a high-performing team, optimizing talent development, workflows, resource allocation, prioritization, and execution.
- Maximize revenue growth from acquisition marketing for your pod across paid social and other key channels, with emphasis on driving efficiency, scale, and profitability.
- Lead results-driven creative strategy, testing, and innovation, ensuring a continuous pipeline of breakthrough ads that fuel growth.
- Stay deeply connected to performance results, proactively leveraging data to inform decisions, scale campaigns, maximize ROAS, and refine creative strategy.
- Research the consumer and competitor landscape to identify key insights and pain points to inspire and optimize marketing creative.
- Monitor trends and surface opportunities, ensuring the team is agile in responding to shifts in performance, platform changes, and emerging growth levers.
- Support the evolution of reporting and measurement in partnership with senior management and analytics team to improve actionable insights, data-integrity, and attribution models.
- Streamline workflows and processes to enhance operational efficiency, maximizing outcomes and profitability.
- Foster a culture of innovation, accountability, and continuous learning to maintain strong track record of exceptional results.
- Act as a strategic thought partner to the VP of Growth Marketing, helping drive innovation, strategy, and team growth.
- This role reports to the VP of Growth Marketing.
YOUR BACKGROUND
- 3-4 years of experience in growth marketing, DTC or high-caliber strategic operational role (e.g. consulting, tech, finance) with a proven track record of driving business results.
- BA/BS degree in Business, Marketing or related field from a top university.
- Expertise in performance marketing, paid social, and creative strategy is a major plus.
- An exceptional people manager—skilled at coaching and leading high-performing teams, with at least 4+ direct reports under your management.
- Strategic thinker with a unique blend of creative and analytical rigor—you excel at integrating right-brain innovation with left-brain logic to drive strategic outcomes.
- Deeply analytical and performance-driven—skilled at distilling complex data into actionable insights that drive strategic decision-making and revenue growth.
- Strong verbal, written, and interpersonal skills, with the ability to influence, align, and collaborate effectively at every level of the business.
- Methodical, structured & highly organized with the ability to prioritize, streamline, and drive multiple initiatives forward in a fast-paced environment.
- Strong desire to join a disruptive high-growth consumer brand & pursue a career in marketing.
- Passion for the beauty and are naturally curious about understanding the customer.
- Passionate about working at IL MAKIAGE.
WHO WE ARE: ODDITY is a consumer tech company that builds and scales digital-first brands to disrupt the offline-dominated beauty and wellness industries. The company serves over 40 million users with its AI-driven online platform, deploying data science to identify consumer needs, and developing solutions in the form of beauty and wellness products. ODDITY owns IL MAKIAGE and SpoiledChild.
ODDITY operates with business headquarters in New York City, an R&D center in Tel Aviv, Israel, and a biotechnology lab in Boston. Our culture is fast-paced, innovative, agile, and offers every team member the opportunity to drive a big impact.